IMPORTANCE OF KEYWORDS
& HASHTAG (#)
A #Hashtag is a label used on Social Media sites that makes it easier to find posts or information with a theme or contains specific content. It is created by including the symbol “#” in front of a word or words without spaces.
Keywords are single words or short phrases that represent the search queries that people use in a search engine. Website owners or marketers select keywords and use them to guide content creation and optimize their webpages as part of their SEO strategy.
For a while, keywords were one of a content marketer’s only tools for getting their content in front of their target audiences. But then, #Hashtags exploded on the scene with some help from Twitter, and now entire marketing strategies are often developed around these terms. For a while, keywords were one of a content marketer’s only tools for getting their content in front of their target audiences. But then, #Hashtags exploded on the scene with some help from Twitter, and now entire marketing strategies are often developed around these terms.In fact, there is a symbiotic relationship between keywords and #Hashtags, and knowing their differences and similarities can help you create successful content marketing strategies that effectively reach your prospects. #Hashtag marketing is still relatively new, but its use has significantly grown in recent years. Mainly seen on Social Media sites, #Hashtags help you promote your content on these platforms, and get it in front of prospects who may not have otherwise known about your brand. #Hashtags are also excellent tools for increasing engagement. Instagram posts that include at least one #Hashtag have 13 percent higher engagement than those without. Keywords are some of the most vital components of content marketing. When coupled with quality writing and enticing visuals, keywords help drive traffic to your content. Although #Hashtag marketing and other methods have come to the forefront in recent years, solid keyword use still remains one of the best ways to improve SEO and rank better on SERPs.
While they are different from each other, the truth is that keywords and #Hashtags share similarities as well. On their respective channels, they are successful tools for getting your brand in front of prospects and boosting organic traffic. Whether it’s searching for a specific #Hashtag on a social network, or typing in a phrase in a search engine, if you’re using targeted words and phrases correctly, your posts and content will be put in front of potential leads.
Additionally, conducting research and analysis on #Hashtags can help inform your keyword strategy, and vice versa. For example, by looking into trending #Hashtags, you can identify some popular keywords and topics for blog posts. Then, you can share that content with those #Hashtags for an extra boost in visibility.
Keywords and #Hashtags are effective tools for marketers, both in different and similar ways. Knowing the relationship these terms share can help you create better content marketing strategies.
Priya Kesharwani [MBA]
Marketing Manager
https://www.portrait-business-woman.com/2022/07/priya-kesharwani.html
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priya.aircrews@gmail.com
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