Top Google Tools for MBAs
By @Surabhi Chourasia
Technology evolves incredibly quickly, and this includes the
technology used in the workplace. The question for many
attending school or planning a return to education is which
software and systems they need to understand in order to be
efficient in the workplace. After all, it is more important to be
an expert in what matters than somewhat familiar with a wide
range of tools.
The free Google tools for business are significantly helpful for
business and startup owners in this digital era. Those tools
can assist your companies in daily operation and get their
websites to appear on the top page of Google search results.
Any business needs the help of tools to ensure that their
website works in an efficient manner. The biggest advantage
of using tools is that they provide you with a new set of
functions incorporated for your website. Tools further improve
the logistics and dynamics of the website and in turn, make a
huge difference in the revenue of your company.
So, we have come up with a list of important Google tools
that you must absolutely use to create the maximum impact.
Moreover, since all the tools mentioned here do not cost you a
dime, it makes perfect sense for you to try all of them and
eventually use the ones you like.
Talking about the best Google business apps, many people are
familiar with Gmail and Google Drive, Google’s most trendy
free tools for communication, content production,
collaboration, and storage. Besides, Google Analytics to
improve SEO and Google Trends for a thorough insight
into global keyword trends are also popular among marketers.
In this world of entrepreneurship in a digital medium, these
tools can help you get on top of the results you expect.
It is important to make sure that your business, be it small
or big, improves and rises above your competitors. And there
is no better medium than the internet itself to improve your
growth.
Since the goal for any entrepreneur is to work smarter than
hard, these tools can help you achieve that. Whether your
business on the internet is run in the form of a blog, corporate,
news portal or an e-commerce platform, these Google tools
help your business take a new positive turn.
Here Are 30 Essential Software Tools Future MBAs Need To
Master
1) Google Analytics
The information or data about your business can add great
value to your business. Google Analytics helps you get all the
data you need, including web traffic on your website, making it one of the best free tools available on the internet to help you understand your growth and online presence.
It allows you to use online analytics information to help you
improve the content you put on your website and thereby
improve user experience and optimization for better sales,
which is obviously the end goal.
This tool enables you to find the source or the medium of the
user on your website, thus allowing you to understand if your
marketing plans have worked or not. By having this
information, you can devise new plans for your growth.
2) Google Data Studio
Google Data Studio is the younger brother of Google Analytics
that’s made for beginners who are new to using tools.
At times, you just need data shown in simple pie charts
or graphs to give you an idea about your website’s performance.
It is important that you use this data to have a better
understanding of your business and its performance.
With simple data analysis, you can easily run your small
business better.
3) Google Search Console
Once known as Google Webmaster Tools and now rebranded
to Google Search Console, this tool is perfect for webmasters.
It not only helps you in checking the indexing status but also
optimizes the visibility of your website.
Furthermore, it is the most important tool for Search Engine
Optimization (SEO). Any entrepreneur who works with the
help of an online website would know the incredible
importance of SEO to get prospective customers to your
website.
With this tool, you get the power to track your site’s search
performance and thus cater to the needs of your users by
providing suitable content. Once Google starts tracking your
website, you can get data on the organic search results and
their respective performance results.
4) Google Blogger
Blogger is a free service that allows you to create and publish
blogs. Not many people know this, but Blogger is also one of
Google’s business tools. Pyra Labs developed the tool, and
Google bought it in 2003.
Blogger is more prevalent among individuals, and not many
businesses use the site to its full potential. However, it has
some great features for creating blogs. For example, different
designs, flexible layouts, and hundreds of background pictures
are available for users to create their blogs. In addition,
Blogger allows you to save thousands of posts, images, and
other files for free with Google to save your memories.
5) Google Keyword Planner
Creating your website content without the use of relevant
keywords does no justice to your website in the long run.
To help you create content relevant to specific keywords,
you must definitely use Google Keyword Planner. It gives you
a detailed analysis of the average keyword searches on a
monthly basis and thus helps you come up with relevant data.
More than anything, it helps you create a new content
marketing strategy.
6) Google Tag Manager
There are not many tools that help you in keeping track of
tags and code snippets, which is extremely helpful in case you
are running Facebook Ads. By using Google Tag Manager, you
can easily keep a count on the codes and tags on your mobile
app, without hitting the backend of the website. Since
Facebook Ads is already integrated with Google Tag Manager,
you can use the app with ease on your phone to get all the
information and data.
7) Test my Site from Think with Google
If you do not have a fast website, you will not rank among the
best websites on the net. Therefore, you need to make sure
that the pages on your website load quickly. Furthermore,
since most of the traffic comes from smartphones these days,
it is important to make sure that your website is perfectly
aligned to work on a smartphone. This tool can help you do
all of that.
8) Google Pagespeed Insights
This tool is ideal for web page designers and developers, as it
allows you to better the loading time of pages. The ideal time
suggested by Google is 3 seconds to get the maximum number
of hits on your websites. Therefore, you need to start using the
Google Pagespeed Insights and check for your scores on it to
get an understanding of how optimized your page is.
9) Google Trends
This tool allows you to search for trends in your specific
region to get information on the trending topics of your area.
By having an idea about the trending topics, you can create
relevant blog posts and articles for your website.
This is perfect for news portals or websites that comment or
put their views in front of relevant topics.
10) Google Alerts
This tool helps you get updates as soon as some news related
to the keyword comes in. You can select the keywords you
want alerts on and this tool will do the rest. Since the keyword
you choose can get used on Google multiple times a day, you
can choose the frequency at which you need to get the alerts.
It can be once a day or once a week or even every single time
it comes up.
11) Google Grow My Store
Google Grow My Store is another helpful one among the
Google tools for business, especially small online retailers.
Like Google Mobile-Friendly Test, this tool also gives the retail
businesses’ websites evaluation of their performance.
However, the difference is that Mobile-Friendly Test is to test
the web site's mobile-friendliness only, whereas Google Grow
My Store will give you more than that.
12) Google Scholar
Google Scholar, as the name says, is where you can find all the
scholarly publications. The tool indexes the full text or
metadata of academic literature published in various
formats and fields.
Google Scholar is considered one of the best Google tools
for a reason.
With the tool, users can search for all kinds of academic
literature, explore relevant works and authors, create an
author profile for themselves, and check to see people
citing their works. In addition, they can do all of those things
from one sim on the Google Shopping Insights website to a
couple of locations.
13) Google AdSense
Google AdSense is a Google initiative that allows website
publishers in the Google Network of content sites to show
text, picture, video, or interactive media advertisements
tailored to their sites’ content and audience. Google is in
charge of administering, sorting, and maintaining these
advertisements. Thanks to the tool, companies can create
mobile-optimized ads and make more money from their
websites.
Google Adsense offers some precious ads to increase
efficiency in businesses’ advertising. For example, it will
check your ads to ensure they have high enough quality and
related content. To get started, you only need a Google
account, phone number, postal address, and a website linked
to Adsense.
14) Google Developers
Google Developers for businesses
Google Developers offers software development tools and
platforms, as well as APIs and technical resources.
In addition, the site includes instructions on how to use Google
developer tools and APIs and discussion forums and blogs for
developers using those tools.
In addition, Google Developers provides various products that
assist businesses in building high-quality applications,
growing the number of active users, and making money
through attractive advertisements and in-app purchases.
15) Google Digital Garage
Google Digital Garage provides a wide range of free online
courses related to Data and Tech, Digital Marketing, and
Career Development. Industry experts, prominent
entrepreneurs, and some of the world’s most prestigious
organizations have given their approval to most of these
courses.
Google Digital Garage is a fantastic site that benefits both
employers and employees. The on-sites training courses can
help business owners learn about tools that help their
businesses succeed and improve their staff’s professional
skills.
16) Google My Business
Do you want to list business with Google? Try Google
My Business, one of the best Google’s pro-business tools.
The tool helps business owners create a business profile, including their basic info, photos, logos, customer reviews, and many more. Thanks to the profile created, new customers can learn more about the businesses.
This tool is perfect for those businesses that work from an
office. It allows you to strengthen your website using the best
SEO strategies. The information you put on this tool is what
comes up when a customer does a Google search for your
office or business on Google maps or just on Google.
Therefore, all the information you put there must be correct and updated.
Google My Business is a free, easy-to-use, and personalized
tool with some handy features for businesses to build their
brand awareness. For example, business owners can connect
and interact with customers quickly by answering customers’
reviews, sending and receiving messages in their business
profile. In addition, a business profile is an excellent place for
businesses to showcase their products, services to customers.
17) Google For Retail
As their name says, Google for Retail is a Google app for
business, especially online retailers. The tool’s primary
purpose is to help business owners engage with customers,
build their brand, and increase revenue.
One of the best features of Google for Retail is suggesting
solutions and tools based on users’ goals. For example,
suppose your business’s goal is to grow local sales.
In that case, Google for Retail will recommend some handy
tools like Free local product listings, Local inventory ads, or
Smart shopping campaigns. In addition, the tool integrates
with Google Search, Google Assistant, Maps, and Youtube to
help online retailers reach millions of online shoppers every
day.
18) Grow with Google
Growing with Google ensures that everyone has access to the
possibilities offered by technology. In addition, they help
people gain the skills they need to get jobs, progress their
professions, and expand their companies by providing free
tools and training. Therefore, this tool is suitable for both
employers and employees.
Grow with Google will suggest tools and online courses to
help business owners reach their goals. For example,
for those who want to digitize their businesses, the tool can
quickly evaluate their store’s website and suggest ways to
improve it.
19) Google PageSpeed Insights
Google PageSpeed Insights is another tool that Google small
business finds extremely helpful. The tool checks and lets you
know how your business site’s performance is. In addition,
it also offers suggestions to improve and make your page faster. Thanks to this handy tool, pages are faster, thus getting a higher ranking on the Google search engine.
The process of getting your website checked up is
straightforward and fast. All you need to do is input the URL
link to your site and wait for it to give you the performance
score. After that, based on the score and suggestion from
Google PageSpeed, you can start improving your website.
20) Think With Google
Think with Google for businesses
Think With Google is another nice one among the free Google
programs for businesses. You can receive market insights,
valuable articles, research materials, case studies, various
infographics, and interviews with industry executives from
this site. In addition, it is continuously updated with a wealth
of valuable information that you can use to expand your
company.
With Think With Google, you can do so many things.
For example, you can get the newest customer insight,
use the data to transform your marketing, find tools to make
your marketing data-driven, and many more.
21. Google Hangouts
Google Hangouts was a chat software aimed at business
communication that lets users initiate and participate
in one-on-one or group text, phone, and video conversations.
You can use the tool from anywhere, on every electronic device, from mobile to desktop. Google Hangouts for mobile is available now in both IOS and Android.
Google Hangouts is a convenient tool for team meetings,
training, and discussions. The process to get started using it is
also straightforward. All you need to do is log into your
Google account, access the site, add the phone number or
contact you want to communicate with, and start using it.
22) Google Search Console
Google Search Console is one of the best google business apps
that many business owners and marketers have used.
The tool’s main purpose is to assist you in determining your
site’s Search traffic and performance, resolving difficulties,
and ensuring that your site shines in Google Search results.
Google Search Console has many fantastic features for users
to improve their sites’ performance. For example,
it can integrate with Google Analytics to analyze your sites
and their position on Google search.
In addition, you will receive notification if there is a problem
with your websites and advice on how to fix it.
23) Google for Startups
Google for Startups is a fantastic Google tool for new
business owners. Its goal is to help people build and grow
their startups. What Google for Startups does is suggest
relevant tools to help startup owners in different aspects.
For example, it recommends Google Ads and Google Optimize
to launch ads and improve ads performance regarding brand
and marketing.
This tool is one of the best Google apps for startups for a
reason. It has supported a vast number of startups worldwide,
creating 130 thousand jobs, and raising $6.7 billion in funding
in 2020.
24) Google Shopping Insights
As a smaller part of Think With Google, Google Shopping
Insights is a free tool that compiles data from all of the
Google Shopping network’s brands and consumer
shopping-related search inquiries.
This site is a guide for business owners and marketers to
customers’ shopping journey. As a result, companies
can have more profound insights into customer behaviors,
and improve ads performance regarding brand and marketing,
thanks to Google Shopping Insights.
You can find many articles and case studies about marketing
strategies and customers’ insights on the Google Shopping
Insights website. Besides, other relevant statistics,
research, and data are also available for users to get to know
their customers better.
25 Google Optimize
Google Optimize is a Google tool for businesses, which is
included in Google Marketing Platform. It allows you to test
different web page variations to evaluate how they perform
against a set of goals. After that, the program keeps track of
your experiment’s outcomes and tells you which version is the
clear winner.
You may test new website designs, layouts, and content with a
portion of your users by conducting experiments in Optimize.
Instead of depending on intuition and opinion to identify the
optimal page or site design, you can run a study that compares
several techniques with real-world users and produces data
that is easy to read and comprehend.
26) Google Marketing Platform
Google Marketing Platform for businesses
Google Marketing Platform is an advertising and analytics
platform that helps marketers make better decisions and get
better outcomes. It includes several free, easy-to-use local
business apps for small businesses and some advanced tools
for larger businesses. These apps help companies build
stronger customer relationships and improve marketing
outcomes with extensive advertising and analytics tools.
Google Marketing Platform can also integrate with other tools
in Google for organization, such as Google Analytics, Data
Studio, and many more, to bring out the best results for your
business.
27) Gmail
Hardly is there anyone not knowing about Gmail, a free and
worldwide popular email service from Google. Obviously,
many people use Gmail, but not all of them know about all
the great features of this tool. For example, you can take
actions like viewing attachments, RSVP-ing, or snoozing
messages in the app without opening emails.
In addition, Gmail is also one of the safest email tools with
the feature of blocking dangerous emails. Besides, Gmail
users can set reminders to follow up on communications and
react to them so that nothing falls through the cracks.
28) Google Workspace
Google Workspace for businesses
Google Workspace is a set of cloud computing, productivity,
collaboration technologies, and software and products.
It provides a creative way to increase the productivity of team
collaboration. The website was formerly named G Suite and
includes different Google tools for business collaboration,
such as Google Drive, Docs, Sheet, Meet, and many more.
Google Workspace is currently free for every user. However, it
also offers some paid plans with more convenient features for
businesses. In addition, every plan has a 14-day trial use so
that users can see if the program suits their businesses.
29) Google AI
People at Google AI work on research to enhance the field’s
state-of-the-art, apply AI to products and new areas, and
provide tools to guarantee that everyone has access to AI.
Using Google AI, business owners can put Google’s artificial
intelligence into application, making their businesses function
more smoothly and discovering new ways to satisfy consumers.
In addition, the Google AI site has a blog site on various topics,
such as introducing new AI products, recent AI-related
research or knowledge, and many more.
30) Market Finder
Market Finder is a free Google tool that assists you in
expanding your business into overseas markets. Market
Finder is separated into three areas, each of which provides
tailored market insights to assist you in determining which
markets to target, setting up your operations, and marketing
your business in new markets recommended by Market Finder.
The way Market Finder works is straightforward. First, you
give the link to your company’s website, from which the tool
will extract the product categories you sell or the services you
provide. Then, market Finder will produce your suggested
markets based on this. The working process is divided into
three stages: looking for new opportunities, making a strategy
for your operations, and promoting your company.
The software tools we’ve mentioned are invaluable whether
you use them to improve your own productivity or end up
using them in the workplace. Master these online tools, and
you’ll be ready to advance to the next level.
Surabhi Chourasia (MBA)
Marketing Manager
AirCrews Aviation Pvt. Ltd
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