WORK FROM HOME JOBS FOR MBA STUDENTS -Ishita Bagga

 WORK FROM HOME JOBS FOR MBA STUDENTS

-Ishita Bagga


“Work from home” is a new working concept that emerged after the Covid-19 pandemic spread all over the globe and it resulted in shutting down offices, shops and educational institutions as well. But, to resume the work , a new concept emerged: -”work from home” where all the employees could handle their work from their own place through digital modes. Yes, Digitization plays a very good role here as well. Offices hold meetings through various digital platforms, like Zoom, Google meet, Ms Teams, Webex, etc. Even education has taken a digital route. Professors and teachers use these popular digital platforms and students attend these lectures online and even all the exams were held online during the Covid-19 pandemic period. Now, it has been a trend because of its benefits: -

  • Better work-life balance: - Remote jobs offer flexible work schedules. Employees can start and end their day as they choose, as long as their work is complete and leads to strong outcomes.This provides a better work-life balance and the employees can also give attention to their personal lives as well.

  • No need to travel: - You can have the leisure of working anytime anywhere. 

  • Increased productivity and performance: - When you telecommute, you tend to have fewer interruptions, less office politics, a lower noise level, and fewer (or quicker) meetings. Working from home provides employees and employers with the benefit of more time and fewer distractions because there is no commute to contend with, which leads to increased productivity.


Working remotely can give employees the time and environment needed to make better decisions, which ultimately helps in leading a happier and healthier work life.



There are a lot of jobs which can be done from the comfort of your home. Specially for MBA students, there are alot of good opportunities. Some of them are mentioned as follows: -



  • Social Media marketing:- Social Media Marketing is basically a subset of Digital Marketing. It is beneficial for the brands as it adds a whole new dimension of engagement and reaction from the audience. It includes creating social media posts and posting them on different social media platforms for maximum reach. Sme of the platforms used for this purpose are: - Facebook, Instagram, Youtube, LinkedIn, Twitter, Pinterest, SnapChat, etc.


  • Email Marketing:- Emails are one of the most effective ways of marketing.Ecommerce sites and retail brands see a lot of success through providing messages regarding special offers and discounts through emails. It adds value to the brand and customers feel that they are a part of the brand. It creates an emotional connection with the audience and hence, is a very successful method of marketing.


  • Influencer Marketing:- This basically means marketing your brand with the help of influencers, which includes celebrities or authority figures. Most people get influenced by their favourite celebrity and they tend to buy whatever has been promoted by them. This brings traffic towards your brand and is an effective way.


  • Affiliate Marketing:- Affiliate marketing basically means outsourcing to other individuals or companies who will promote your products in return for a commission. 


  • Content Writing: - It includes creating content such as blogs, articles, multimedia that adds value for your audience. It may also include reports, educational videos etc.


  • Graphic Designing: - It includes designing posters, social media posts, brochures, logos for the company. These should be attractive to the audience to bring them towards the brand.


  • SEO:- Search Engine Optimisation is really an important task for brands. Proper keywords and phrases should be used in the content or on the website so that it appears in the relevant search results.


  • SEM: - Search engine marketing basically aims at filtering the content aptly so that the website appears at the top of the results when someone searches for a particular product or service associated with your brand.

 

 

‘Work from home’ as a concept has created many opportunities for everyone and has eased the way of work. What are you waiting for? Go and grab your opportunity now!





Ishita Bagga [PGDM]

Manager Marketing

AirCrews Aviation Pvt. Ltd.

www.AircrewsAviation.com



What is Image Optimization By Jahnavi Singh

 What is Image Optimization

By  Jahnavi Singh


Images are key for rendering your content more accessible, appealing, and engaging for consumers, but they're also important for SEO. The process of developing and delivering high-quality visuals in the optimal format, size, and resolution to maximize user engagement is known as image optimization. It also entails correctly identifying images so that crawlers can read them and comprehend the context of the page. 

Image optimization can be accomplished in a variety of ways, including scaling, caching, and compression. ImageKit is an intelligent Image Optimization programme that uses an intelligent compression method to optimize images. It can dramatically increase the performance of your website when used with a global content delivery network (CDN) for faster delivery. 


The Importance of Image Optimization on a Website Images' 

Importance in connecting visitors to your items has been demonstrated. Users are more likely to abandon your website if it takes more than 3 seconds to load, which will drastically increase your bounce rate and subsequently influence your conversions.


What is the significance of image optimization?

Here are the solutions: Image optimization increases page load speed, improves SEO rankings, and enhances user experience.


Let's take a closer look at why web image optimization is so important:

Page speed - Nothing beats large, unoptimized graphics for making your website sluggish and clumsy. Users will not wait for your website to load, and optimising your photos will go a long way toward making sure it does.

User experience - When your website takes an eternity to load, your users aren't getting the best experience possible. Your site's visitors expect it to load promptly. By optimising your photos, you may give your consumers a better experience and meet their expectations.

SEO- Image optimization will aid in the ranking of your images in Google image searches, as well as improving the general SEO (search engine optimization) of your website. Additionally, Google's search algorithm considers page speed, and image optimization might help you avoid the organic search penalties that come with a slow website. 


Image Optimization's Importance

The following are some of the most important advantages of image optimization:


Improves the page's loading time

Enhances the user experience on the website

It aids in the improvement of a website's SEO rating.

Server memory is saved, and the demand on Server Boost Conversations is reduced.


Improves the page's loading time

The speed of a website is determined by a variety of elements such as the layout, design, and graphics used on the site. Around 65 percent of a website's weight is made up of photos, so if you can properly optimise all of your website's images, you'll see a significant improvement in loading speed.


There are a variety of tools available to test website speed, including:


– PageSpeed Insights by Google – GTmetrix – Pingdom Tool

Enhances the user experience on the website

A website that loads in under two seconds is quite popular with visitors. So, if you can properly optimise all of your website photos while also taking care of other things, you will be able to deliver a better overall user experience.


It aids in the improvement of a website's SEO rating.

Who doesn't want their website to be at the top of the search results? Image optimization can be a useful tool in this situation. A search engine such as Google prefers websites that load quickly. These websites will appear higher in Google's search results.


Reduce the burden on the server by conserving memory.

 Server image optimization is also highly effective for reducing unnecessary server load and saving server memory.


For example, suppose you have two identical photos, one of which is 900kb in size and the other is 340kb in size. The second image, on the other hand, will be light on the server and save you bandwidth.


Boost Conversations

Image improvements, as previously mentioned, aid in achieving a higher ranking in search results. It directly implies that your website will be able to attract more visitors and, as a result, more conversions.

According to Kissmetrics, a one-second delay in page load time reduces customer satisfaction by 16%. And if a website takes longer than 3 seconds to load, 40% of consumers will abandon it. As a result, image optimization is critical, particularly for e-commerce websites.



How to optimize your website's photos


1. Select the appropriate image file type

After you've finished creating an image, you'll need to save it as a specific file format. There are numerous options available; here are a few of the more popular:


JPEG - With the exception of any photographs with a transparent backdrop, JPEGs will work for the majority of the images on your site. JPEGs are good since they provide improved image quality and smaller file sizes, but they fall short when it comes to logos and line drawings. Some file data may be lost in the compression of JPEGs; however, the loss is usually not perceptible.


PNG - PNGs are good for images that don't have a lot of color, are transparent, or feature a lot of text. PNGs, on the other hand, will necessitate bigger file sizes.


GIF - GIFs, like JPEGs, may compress photos into smaller file sizes, but their color spectrum is limited, making them unsuitable for most photography. GIFs, on the other hand, are excellent for animation.


TIFF - When it comes to quality, TIFFs reign supreme. However, because they are uncompressed and thus significantly larger, this comes at a cost.



2. When naming your images, use a keyword.

Most people don't give their image file names a second consideration, but it turns out that they matter a lot more than you may think.


Did you aware that Google crawls the names of your photos' files? Make your image names informative and keyword-rich (without being spammy!).


It's a missed SEO chance if you use the default image name, such as dsc1938473.jpg. Choose something like pink-platform-shoes.jpg instead if the image is of a pair of women's shoes, for example.



3. Scale down your images

Large photographs can significantly slow down your website, and having an image that is larger than the maximum size your site allows is completely needless. And, because the majority of consumers won't wait more than three seconds for a website to load, site speed is critical.


Resizing and compressing your photographs (which decreases file size while maintaining image quality) will keep them from slowing down your site.



4. Make the alt image tags more effective.

When images fail to load on your website, the alt image tags, also known as alt attributes, provide a text replacement. Otherwise, images do not appear on your website.


Alt image tags are used by search engines to determine ranking in image searches, as well as a website's overall organic ranking. They're used to tell people with visual impairments what your images are, and they're used by search engines to determine ranking in image searches, as well as a website's overall organic ranking.


To summarize, improving alt image tags is critical. Here are a few guidelines to follow to ensure you get it right:

  • Similar to when you renamed the image file, use straightforward, descriptive text in your alt image tags.

  • Include the serial number or model number in the alt image tag if the image is of a product with one.

  • Include a relevant keyword in your alt picture tag if you can do so naturally. But don't cram too many keywords into your tags.



5. Make good use of attractive images.

Background pictures, borders, spacers, and other decorative images are employed only for aesthetics and do not add any comprehension of the website or content.


Although these graphics can make your website appear a lot nicer, if you're not careful, they can also make it a lot slower.


Always verify the file size of any ornamental images on your website and make sure it's as small as possible. Background graphics, in particular, look wonderful but can be quite huge.


Reduce the size of these photographs as much as possible without losing quality. Cutting out the middle of a backdrop image and making it translucent or a flat color can also help to reduce its size.

Never use alt attributes on your website's ornamental images. There is such  as over-optimization, believe it or not, and search engines may penalize you for it.



Jahnavi Singh [PGDM]

Marketing Manager

AirCrews Aviation Pvt. Ltd.

www.AircrewsAviation.com

jahnavisingh@Air-Aviator.com








Top 7 Tips to Stay Motivated at Work by Pallavi Patel

Top 7 Tips to Stay Motivated at Work

by Pallavi Patel

https://bit.ly/38SnGUB



#Consider the impact you have.
#Break down Assignment Goals.
#Use time Management Techniques.
#Prioritize your Tasks Effectively.
#Apply Constructive Feedback.
#Set a reward system for Yourself.
#Practice Gratitude with Colleagues.
#Participate in Team-Building Activities.

Staying motivated at work sometimes can be one of the most challenging things you’ll do all day, but it is also one of the most important. The difference between peak performance and burnout is often motivation. Suppose you’re pushing yourself to work through distractions and fatigue. In that case, you’re staying on track to achieve your future goals and get ahead in your career. But if you let yourself be distracted or lose focus, you can quickly find yourself spinning your wheels instead of progressing toward your goals. So how do you stay motivated at work? Follow these seven tips to stay motivated at work to help keep your head above water and your eyes on the prize.


Things you must consider to stay Motivated:

1. Make a Work Plan -


If you don’t know what needs to get done, you won’t have an idea about how to do it. The plan may change as events dictate, but something is always better than nothing. And if you have a better way of doing things or think of something important later on, your plan will allow you to edit your tasks easily. So put together a plan for yourself and check off items throughout your day—this will keep you and your seniors happy!

2. Write it Down -

By writing down a daily list of three to five tasks you want to accomplish, you’ll have a tangible way of making sure that nothing slips through your mind. You may think of other things you need or want to do during the day, but having an official list will prevent those from slipping off your mind. If you get stuck on something, cross it out and move on; returning later to work on it will be much easier if fewer items are left on your list.


3. Set Mini-Goals -

Often, our most significant goals can seem so significant that we feel paralyzed. Break them down into smaller tasks to avoid being overwhelmed by big goals. For example, if you have a project due in a week, set mini-goals for every day leading up to it. It will help you be consistent and on track and ensure you don’t burn out or give up when things get complicated.


4. Create an Invigorating Work Environment -

According to some studies, employees are happier and more productive when they can be in a comfortable atmosphere, or just enjoy their surroundings. Take time on your lunch break to go outside, walk around your office building or even sit in silence for five minutes. That’s all it takes to re-energize you before you start work again.


5. Read something that puts things into Perspective -

Not everyone needs a pep talk to get going, but sometimes an encouraging dose of perspective is all you will need for some days. If you’re feeling uninspired, take a moment before you begin your workday and read a few pages from a book that puts things in perspective. That could be anything from The Miracle Morning by Hal Elrod—a morning routine bible for those serious about success—to The Happiness Project by Gretchen Rubin.


6. Feed Your Brain Good Stuff -

You’re going to want to make sure that you keep your energy up during a busy work day. It’s easy for our brain to become depleted and find it hard to develop good ideas when we run out of energy fuel. You can boost your energy by staying hydrated, eating plenty of protein and carbohydrates (the good stuff), and avoiding sugar and caffeine. Try to avoid caffeine because it can cause fluctuations in energy levels throughout your day. Remember: fueling your body will feed your mind!


7. Talk about it with your Colleagues -


After you have worked hard and accomplished something important, it is a good idea to discuss it with your colleagues. It will boost your self-confidence, keep you motivated and help you improve for next time. Others’ input matters! Never work alone; there are always people around who can help you in some way or another. If there aren’t people around that might be helpful, then reach out online on social media or make some new friends.


Having trouble staying motivated at work is common, and you’re not alone; many people struggle with this daily due to various reasons. Now that you have gone through the tips on how to stay motivated at work, you must consider trying it. That way, you’ll stay motivated and lighten up the atmosphere of your work area, along with scaling up your productivity level because of your increased focusing power. 


Pallavi Patel [BA Honors in Mass Communication and Journalism]

Content Writer

Siliguri










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Top Five Female Entrepreneurs Across the World By @Harneet Kour #CEO #CO-FOUNDER #COO #CTO #DIRECTOR. #Entrepreneurs

 Top Five Female Entrepreneurs Across the World

By @Harneet Kour 


#CEO #CO-FOUNDER #COO #CTO #DIRECTOR. #
Entrepreneurs


Women everywhere are showing their skills and intelligence. Every woman plays a role of motivation and inspiration for one another. The growing presence of women in various enterprises as entrepreneurs has resulted in rapid economic growth. These women entrepreneurs, regardless of their background, education or age, play a vital role in creating employment. 


Success did not come to them easily. Each entrepreneur has a history of struggle and difficulties encountered by them both at the personal and professional level. They overcame those hardships. They exemplified a real fighter and made their way into the business world. 


Here are the Top 5 entrepreneurs worldwide who have made their success.



1. Zhang Xin


Real estate Moghul Zhang Xin is dubbed as “ the woman who built Beijing”. She lived the life of a classic "rags to wealth" fairytale. Zhang Xin started working at 15 years of age. She took whatever job she could and worked in a factory for five years. That's when she first felt independent. 

She got a chance to move to the U.K for education. Here too, she faced financial issues. She began working at a Fish & Chip store with limited communication skills. She studied economics at Sussex University and earned her master's degree in development economics at the University of Cambridge.


Zhang Xhi co-founded a real estate empire SOHO with her husband in 1995. Together they faced marital issues. Due to the difference in thoughts and opinions they started having clashes. They decided to take time out from each other. She went back to her husband and decided to make things work for one another. 


In 2012, SOHO had a significant flip in the traditional business strategy, from “build and sell” to “ build and lease”. 


Currently, her net worth is around $3.3 billion. 





2. Kiran Mazumdar - Shaw.


Another self-made billionaire entrepreneur of Indian origin, Kiran Mazumdar Shaw, is the chairperson and founder of Biocon Limited and Biocon Biologics Limited. Kiran Mazumdar Shaw was born on March 23, 1953, to Gujarati parents in Karnataka. She graduated in Biology and Zoology from Bangalore University in 1973.


Her father, Rasendra Mazumdar, was the brewing chief of United Breweries. It was upon his suggestion that she go to study malting and brewing at Melbourne University. She could not pursue her career as a master brewer in India because it was considered a “ man’s work.” 


Kiran started looking for work opportunities abroad and was offered a placement at Biocon Biochemicals, Limited of Cork, Ireland. In 1978, she started Biocon in the garage of her rented house in Bengaluru. 


She faced numerous challenges, especially when it came to credibility. She was young and a woman. Someone who was supposed to belong in the house and not in the business. It has had problems not only financially, but also in terms of recruitment. The country's poor infrastructure made things even more complicated when it came to technology associated with building a biotech company. 


In 2004, Mazumdar-Shaw decided to list Biocon on the stock market to raise capital for research programs. On the first day of trading, the market value of Biocon was $1.11 billion. 


Mazumdar- Shaw has been a believer in “affordable innovations”. She introduced affordable drugs to underprivileged countries, which proved to be a huge relief.


In 2004, Mazumdar Shaw started the Biocon Foundation. The focus was on the health, education and infrastructure of the rural areas of Karnataka.


Kiran Mazumdar-Shaw has been awarded with national and international awards for her contribution towards biotechnology. She has been awarded with Padma Shri in 1989 and Padma Bhushan in the year 2005. She received EY World Entrepreneur of the Year in 2020 and EY Entrepreneur of the Year India Award in 2019. She has been the recipient of the Order of Australia in 2020 and of ICMR’s Lifetime Achievement Award for Outstanding Achievement in Healthcare in the year 2019 to name a few. 


With all the contributions she made, Kiran Mazumdar-Shaw became India’s Bitech Queen.


The real time net worth of Kiran Mazumdar-Shaw is around $3.2 billion. 




3. Huda Kattan.


 Huda Kattan was born on October 2, 1983. She is an Iraqi American makeup artist, blogger and businesswoman. She is the foundress of Huda Beauty. 


She was raised in an open Western society where she had many opportunities to explore her passion for makeup and fashion. 


Huda studied finance at the University of Michigan. Soon she landed up doing a job she hated. It held her down and made her unhappy. She decided to quit her job and do a course in makeup. She attended the No.1 leading makeup school worldwide- the Joe Blasco. That changed the scenario and perspectives for her, and soon, she became a face known as a beauty and vlogger blogger. She founded a cosmetic line called Huda Beauty. She has inspired women across the globe to follow their passion and take fashion and make-up as a serious profession.


In June 2020, Huda Beauty decided to donate 500,000 dollars to the NAACP Legal Defense and Educational Fund. In May 2021, Huda Beauty donated 100,000 dollars to Help India Breathe, a COVID-19 relief fundraiser launched by Jay Shetty and his wife, Radhika Devlukia Shetty. 


The current net worth of Huda Kattan is $4.5 Million.



4. J.K.Rowling.


The fantasy of kids is incomplete without the Harry Potter series. Joanne Rowling, also known by her pen name J.K. Rowling wrote this series that was an enormous success. It has sold more than 500 million copies, has been translated into at least 70 languages and has created a global media franchise that includes films and video games.


Joanna Rowling went to Exeter University where she gained knowledge and expertise in literature. She also did a course in Paris. After graduation, she moved to London, where she held several jobs. She also served as a researcher with Amnesty International.


In 1990, Joanna came up with the idea for Harry Potter while sitting on a train from Manchester to London King's Cross. The book was originally released in June 1997 by Bloomsbury Children's Books. In the United States, Scholastic released it as Harry Potter and the Sorcerer's Stone in 1998. This was followed by six other titles in the Harry Potter series, each of which was a record success. 


In 2001, Warner Bros released the cinematographic element of the book and produced the film adaptation of the first title. Once more, the six titles were adapted and concluded with the release of the eighth movie, Harry Potter and the Deathly Hallows Part 2nd, in 2011. 


J.K.Rowling has received many awards and honours, including the most prestigious 


Companion of Honour, for services to literature and philanthropy, 2017

PEN America Literary Service Award, 2016

Freedom of the City of London, 2012

Hans Christian Andersen Award, Denmark, 2010

Chevalier de la Legion d’Honneur: France, 2009

Lifetime Achievement Award, British Book Awards, 2008

South Bank Show Award for Outstanding Achievement, 2008

James Joyce Award, University College Dublin, 2008

The Edinburgh Award, 2008

Commencement Day Speaker, Harvard University, USA, 2008

Blue Peter Gold Badge, 2007

WH Smith Fiction Award, 2004

Prince of Asturias Award for Concord, Spain, 2003

Order of the British Empire (OBE), 2001

Children’s Book of the Year, British Book Awards, 1998 and 1999

Booksellers Association Author of the Year, 1998 and 1999.


Joanne Rowling is the founder and chairperson of the Lumos Group. This is an initiative to empower children to have a family by transforming care systems worldwide. To remember her mother, she founded the Anne Rowling Clinic in 2010.  To support a wide range of projects and organizations in order to alleviate the affected lives of women and children, Joanne Rowling set up a charitable trust, Volant in 2000 in Scotland.



The current net worth of Joanna Rowling is around  $1.1 billion.




5. Oprah Winfrey



Known as the Queen of all Media, she was the richest African-American of the twentieth century. She is recognized for her mind, communication, persuasion and influence. She was highly successful with her talk shows.


The road to success wasn't easy for her. She was born on January 29, 1954 in Mississippi from a single teenage mother. She spent her childhood in poverty. At nine years of age, she went through sexual abuse by her cousin, uncle and a family friend. She became pregnant at the age of 14, but the baby was born prematurely and passed away shortly afterwards. The tragic events had a profound impact on her psyche.


In spite of all the darkness in her life, Oprah Winfrey was an excellent high achieving student. She received a full grant at the University of Tennessee at the end of her high school education. It opened up opportunities for her and helped her shape her career. She began her career at a local radio station in Nashville by reading afternoon stories.


Winfrey was spotted by an American Broadcasting Company affiliate while working in Baltimore is Talking. She was given a job on national television. She revolutionized the program's ranking, gradually going from the lowest position to the takeover of the morning waves. The show was renamed The Oprah Winfrey Show in 1985. That same year, she was chosen by Quincy Jones to play in The Color Purple.


Oprah Winfrey manages the production business Harpo Inc. She is committed to telling countless untold stories and promoting black art. There is a long list of awards that Oprah Winfrey was given as recognition towards society and the media. She won the People’s Choice Award for Favorite Talk Show in 2004.


The current net worth of Oprah Winfrey is $2.75 Billion. 


Each of these women has distinguished herself in their respective fields. They have opened many new opportunities for the next generation. These powerful and successful women have done their best to change the centuries-old belief that women are the weaker gender and should be confined to housework. Thanks to their dedication, concentration and positivity, they have become great role models for others.


Be the Boss-lady that you are and mark your way! 


Harneet Kour

#CEO #CO-FOUNDER #COO #CTO #DIRECTOR. 

#entrepreneurs #woman #successful #business #biotechnology #realestate #author #media #makeup