Lessons for Business Leaders

Top Voice on LinkedIn You Must Follow on LinkedIn in 2022 [Editor's Choice]

Top Voice on LinkedIn You Must Follow on LinkedIn in 2022

[Editor's Choice]

Top LinkedIn Influencers to Follow [Complete List]

LinkedIn is a Social Networking Website for Professionals from all over the world to connect and socialize.

The platform has changed how business and career growth is done.

You no longer have to leave your home and go to social Gatherings for Networking.

You can now use LinkedIn to do this from the comfort of your home!

Top Voice on LinkedIn and LinkedIn Influencers are a selection of Top 100+ Influential People from all across the Globe who are best at what they do. These individuals are chosen by invitation only.

LinkedIn works with them to create high-value content that lets users on the network to learn from people that they otherwise would never have the chance to hear from.

Without further talks, now let’s get straight to the Top Voice on LinkedIn and LinkedIn Influencers first List.

We have organized this list of LinkedIn influencers by the respective fields or specialties of the influencers.

Some of LinkedIn Top Voices Year 2022 are:

Apoorva Thakur

Advocate & Asstt. Prof., Partner at MKA Legal, Director at LAWGYSTIX,

PoSH Trainer, Soft-Skill & Image Enhancement Coach

https://www.linkedin.com/in/apoorva-thakur

Dr. Saumya Badgayan (PhD-Mgmt)

Vice President Strategic HR Gold Star Jewellery Pvt Ltd. Visiting Faculty,

Speaker, Author, Certified NLP Practitioner

https://www.linkedin.com/in/dr-saumya-badgayan-phd-mgmt-70b4b114

Aisha Jibreel Alexander

B777 Airline Pilot. Safety Advocate. WIA promoter. Inspirational speaker.

ICAO, FAA and AEROTIME awarded for safety records and contribution in the field

https://www.linkedin.com/in/aisha-jibreel-alexander-msc-18a58164

Neha Mehta

Freelance Writing/Author

https://www.linkedin.com/in/nehamehta3110

Neha Mehta hail from a Gujarati community (Stay @ Ghatkopar, Mumbai) After graduation Neha took up HR jobs. 18 years down the line with various companies and SMEs, a BA in Sociology followed by PG and a Doctorate in HR, Neha Mehta still feel there is a lot that she can contribute. And that the potential was always underutilized. Neha Mehta had worked with sectors such as Advertising, Media, BPO, HR Consulting, Education, Gaming, PR agency, Hospitality, etc. and provided assistance to a Start up on HR program.

Neha Mehta also fond of writing ( mostly fiction though) and would now like to explore where any of her skills can be meaningfully exposed.

Let's connect and explore more about Neha Mehta! 😊

Urvashi Arya

content writer, content curator, editor and proofreader, writer for websites, blogs and social media handles, freelnacer, Good experience as an educator well versed intern in Human resources and Financial management

https://www.linkedin.com/in/urvashi-arya-383b2438

Harneet Kour

Content Specialist. Blogger

https://www.linkedin.com/in/harneet-kour-466201229

Ami Ved

Communication Coach | SoftSkills | ICF CCE Certified | Corporate Facilitator

https://www.linkedin.com/in/ami-ved-1461a536

Malvika Mathur

Original Writer of the Poem- "CEO ko acche HR chahiye"/Corporate Poet/Digital Marketing Manager

https://www.linkedin.com/in/digital-malvika

Pallavi Patel

Web Content Writer at Make My Website Pty Ltd

BA Honors in Mass Communication and Journalism

Career Option: Content Writer

https://www.linkedin.com/in/pallavi-patel-b44983229

https://instagram.com/_._pallavi_._?igshid=YmMyMTA2M2Y=

Shalini Rao

Chief Marketing Officer - BIAL| Board Member - KIAF| D&I Lead - BIAL | Business Leader, Brand Stewardship & Digital Transformation | Leadership Coach and Mentor

https://www.linkedin.com/in/shalini-rao-383bb83

CA Neha Datta

https://www.linkedin.com/in/ca-neha-datta-49b9bb165

Mili Chakraborty

Best Career Counselor in Bhopal

https://www.linkedin.com/in/mili-chakraborty-a9210a124

http://www.alfabloggers.com/2017/07/mili-chakravarty.html

Pooja Iyer

Career Mentor | College Application Specialist | Motivational Speaker

https://www.linkedin.com/in/contactpoojaiyer

Sree (SriLakshmi K) Mayya

Associate Vice President at Erisha Agritech Private Limited/ television actress/ ambassador for global chamber of commerce and industry and honorary advisor for SPAA India

https://www.linkedin.com/in/sree-mayya-83b732173

Sneha Jaiswal

Student at JIMS ENGINEERING MANAGEMENT AND TECHINICAL CAMPUSMB

https://www.linkedin.com/in/sneha-jaiswal-6095a91a7

Dr. Harpreet A De Singh

Executive Director - Headquarters at Air India Limited,Former CEO Alliance Air

https://www.linkedin.com/in/dr-harpreet-a-de-singh-8b638635

Dimpy Dewan

Founder & CEO @KrishiPure l Organising Demand and Supply for a Billion Indians l 2X Entrepreneur l Launchpad of User Experience | Featured in BBC, DD, YourStory, ET, IPV

https://www.linkedin.com/in/dimpydewan

Tanuja Chouhan

Assistant Professor /Content Writer /Writer/Poet/Co-author/ Practical Realist

Talks about #poetry, #lifelessons, #genderequality, #womenempowerment, and #childrenswellbeing

https://www.linkedin.com/in/tanuja-chouhan-9791111a0

Nisha Garg

Author of books : IELTS.NISHA General/Academic Writing Tasks -1&2 amazon.in | amazon.com Youtuber | Blogger | Motivational Speaker

https://www.linkedin.com/in/nisha-garg-b21055162

Gopika AS Pawar

Building sustainable eco system/ex IKEA/ex Army /IIM Ahmedabad

Talks about #woman, #smallbusiness, #womanempowerment, #sustainablebrands, and #sustainablelifestyle

Talks about hashtag woman, hashtag smallbusiness, hashtag womanempowerment, hashtag sustainablebrands, and hashtag sustainablelifestyle

https://www.linkedin.com/in/majorgopikaaspawar

Poonam Dagli

Learning and Development, Leadership Development | Lodha Group | ex - Wipro | Top 35 - TA Pai, Economic Times - Young HR Leader

https://www.linkedin.com/in/poonamdagli

Deepalakshmi Ravichandran

Aviation | Delivery Manager | BE | MBA | PMP | Scrum | Master Black Belt

https://www.linkedin.com/in/deepalakshmi-r-83135626

Capt Ishita Bhatia

Airline Pilot A320|Trainer|Ex. Commander B737NG

https://www.linkedin.com/in/ishita-bhatia-b1048a21

Wg Cdr Reena Kumaria

R & Operations Professional/ Counsellor & Managememt Coach

Talks about #hr, #operations, #stressmanagement, and #organisationaldevelopment

Talks about hashtag hr, hashtag operations, hashtag stressmanagement, and hashtag organisationaldevelopment

https://www.linkedin.com/in/reena-kumaria

Daniela Pasquariello

The Gorgeous Goddess - ARP Skills and Competences Manager

Greater Hamburg Area

https://www.linkedin.com/in/daniela-pasquariello-36417b4

Vijaya Deshpande

Head Diversity & Inclusion | Talent Acquisition | at Optime-Tech LLC

Talks about #talentacquisition and #recruitment

Talks about hashtag talentacquisition and hashtag recruitment

https://www.linkedin.com/in/vijayadeshpande

GeethaPriya Iyer

Passionate Writer l Director - Pratiti Welfare Foundation l WICCI Council Member (MH) l Trainer, Coach, Tarot Reader

Aaina Chopra✨

Freelance Copywriter|LinkedIn Branding Strategist|Brand storyteller All great brands are stories well put.This is where I come into picture✨

https://www.linkedin.com/in/aainachopra11

Ekta Ghanshyam

Talent Acquisition Manager at Viasat Inc. / Building teams globally

Talks about #hiring, #weareviasat, #jobsandcareers, #engineeringjobs, and #careeropportunities

https://www.linkedin.com/in/eghanshyam

Dr Kulneet Suri

| TSNU| HARVARD University-HKS-EE-ALUMNI | Senior Director-IMS Noida, IMS DIA, Unison Education Foundation, Management Expert-COLEMAN Research

https://www.linkedin.com/in/dr-kulneet-suri-44708740

Hina Kansal

Aviation Technical Instructor at Interglobe education services, OEM certified on Mi-172 Helicopter from Kazan helicopters, Russia

https://www.linkedin.com/in/hina-kansal-62691122

Urvina Shah

Empowering women to find meaningful careers and purpose in life🔹️Mindset/Performance🔹️Career coach🔹️Speaker🔹️PTSD practitioner

https://www.linkedin.com/in/urvinashah

Suman Kher

https://www.linkedin.com/in/sumankher

Mallika Rao

Helping high performers stay on top of their game without burnout. Life Coach | Mindfulness & Wellbeing Mentor | Speaker | Employee Wellness Consultant

https://www.linkedin.com/in/coachmallikarao

Kirti Odedra

Director of Sales at Planet Nine Private Air

https://www.linkedin.com/in/kirti-odedra-033a407

Mili Srivastava

DIAGEO INDIA VENTURES

https://www.linkedin.com/in/mili-srivastava-a695137

Dr. Vasavvi Acharjya (PhD) Education

Founder/M.D. IIFPL & Tender Petals/Early Childhood Expert/Writer/Blogger/Director, DNA Trust #Chairperson ECDForum

https://www.linkedin.com/in/vasavvi-acharjya

Nirmala Nair

Manager-IT Loyalty

https://www.linkedin.com/in/nirmala-nair-266055a

Dr. Saloni Singh

Life Coach for Self-mastery & Leadership ★ "Top Coach 2022" Awardee ★ Josh talks speaker ★ Author "How To Stop Overthinking in 3 minutes" ★ Keynote Speaker ★ Mindfulness Trainer ★ Award winning Podcaster

https://www.linkedin.com/in/lifecoachdrsalonisingh

Sunita Biddu

Social Media & Blogging Coach for Coaches - Get Leads & High Paying Clients Every Day | Speaker | Author

https://www.linkedin.com/in/sunitabiddu

Nidhi Rastogi

Professional Content Specialist/Ranked among Top 100 Content Writers in India/Featured

in Various Portals. Recently featured among Top 20 Content writers in India

https://www.linkedin.com/in/nidhi-rastogi-1579a63b

Shruti Shrivastava

Head Of Business Operations at The Savage Humans| Digital Marketing Consultant |

Podcast Host at Vitiligo, Wellbeing & Positivity

https://www.linkedin.com/in/shruti-shrivastava

Pallavi Patel

BA Honors in Mass Communication and Journalism

Content WriterPallavi Patel is a Content Writer who offers Blog writing, Copywriting, Social Media Content, Press Releases, and much more. She also has a good knack for making Social Media Posts. Having experience of more than one and half years, she holds the capability of writing in several niches, right from healthcare and business to lifestyle. She started her journey of content writing in her college days while pursuing BA Honors in Mass Communication and Journalism.

https://www.linkedin.com/in/pallavi-patel-b44983229

https://instagram.com/_._pallavi_._?igshid=YmMyMTA2M2Y=

Sonia Dubey Dewan, AICI CIP

Entrepreneur, Educator, International Keynote Speaker, Author, Philanthropist, and India’s first Internationally Certified Image Professional (CIP)

https://www.linkedin.com/in/soniadubey

Durga Balakrishnan

Durga Balakrishnan holds a strong passion towards sales. A woman who believes gender is not a limit to do anything she wants to do. She is currently spearheading Inside Sales Practice at KGiSL, a multi product enterprise IT firm focused on the BFSI segment. She has been an author on LinkedIn since the last 6 years and is currently authoring a book on women empowerment.

https://www.linkedin.com/in/durgabalakrishnan

Paula Anderson Williams

Strategic Aviation Marketing Advisor ✈️ | Fractional Marketing Department for FBOs 🛫, MROs 👨‍🔧, flight schools 🧑‍🎓, consultants 👨🏻‍💼 and brokers 👩🏻‍💼in the aviation industry.

https://www.linkedin.com/in/paulawilliams

Namita Naik

Outbound / Experiential Leadership Trainer || Image Manager || Etiquette Trainer || Team Building Expert

https://www.linkedin.com/in/namita-naik-77b31512a

Surbhi Dubey

Business Growth and Development specialist at Aggiler

Talks about #future, #carreer, #leadership, #communication, and #contentwriter

https://www.linkedin.com/in/surbhi-dubey-16467a1a5

Vinita Vyas

Founder - Simply Improvise | Author of "Reinventing Brand YOU - the theatre way" | Leadership Presence Coach | Theatre Actor | Filmmaker

https://www.linkedin.com/in/simplyvinita

Shivangi Narula

https://www.linkedin.com/in/shivanginarula

Dipti M

Dipti M helps Leaders, Executives and Youth to create an impressionable personal brand and communicate with conviction and confidence ∞ Business Communication | Image Coach

https://www.linkedin.com/in/dipti-m-30bb5a1a5

Himanshi Agrawal

Freelance Content Writer | Content Creator | Ghost Writer | Seo Analyst | Social Media Marketer

https://www.linkedin.com/in/himanshi-agrawal-b44014101

Shivani (Joshi) Malhotra

BW 40 Under 40|| Partner & Managing Director- Positive Vibes Consulting Pvt. Ltd. || State President, Haryana HR Council, WICCI || Award Winning HR & Learning Specialist||Corporate Trainer & Motivation Speaker|| Partner and Managing Director , Positive Vibes Consulting Pvt Ltd

https://www.linkedin.com/in/malhotrashivani

Madhusmita Nayak

Strategy Planning and Corporate Performance Manager at Imdaad

https://www.linkedin.com/in/madhusmita-nayak-75a0a215

Shruthi Boosey

CEO Jana - JUS General Trading, Director - Business Development Strokes Exhibits,

Director WalkAhead Sports Services, Business Partner Sensaras LLC, GlobalCitizen,

GLG Council Member & Member- Board of Governors

https://www.linkedin.com/in/shrutsa

Mrinalini Singh

Self Image Coach | Image Consultant | Behavioural Skills Coach

https://www.linkedin.com/in/mrinalini-singh-425265224

Dr. Shreya Govind ( Ph.D)

Performance Coach |Soft Skills Trainer |

POSH Trainer | Author l

https://www.linkedin.com/in/dr-shreya-govind

Shreya Suman

Tech Hiring / D&I/ Hiring talent @shell/Meditation - 🧘‍♀️Yoga / Co-author /

Therapist-( Family and relationship, Anxiety and hypochondria/ CBT)/

Mental health advocate- Wonder woman LinkedIn 2018

https://www.linkedin.com/in/shreya-suman-she-her-b673a91a3

Dr. Rikkee Mishra

Research Supervisor| Assistant Professor| General Manager HR

Keynote Speaker| Researcher | Marketer| Consultant

https://www.linkedin.com/in/dr-rikkee-mishra-ba4b5a10b

Dr. Neepa Choksi [ MBBS]

Empower individuals and teams in their journey, enhancing their

productivity and fulfill their purpose | Purpose Coach | Access Bars Practitioner |

Pranic Healer | Co-Founder - nourishtocherish.com

https://www.linkedin.com/in/dr-neepa-choksi

Prachi Garg

Bestselling Author | Speaker | Digital Transformer | ET Inspiring Leader 2021

https://www.linkedin.com/mwlite/in/prachigargiic

Capt Poonam Gaur

Co - Founder at AIR TAXI

https://www.linkedin.com/in/poonam-gaur-7a0128117

Richa Singh

Founder @ Resume Allianz | Resume Critique at Resume Allianz |

TED circles Host | Marathoner | Ambassador-

Top Person Business & Influencer Magazine

https://www.linkedin.com/in/cprw-richasingh

Roshni Bhattacharya

Founder at The Mind Beyond, Sociopreneur, Corporate Coach,

Trainer, Keynote Speaker https://www.linkedin.com/in/roshni-bhattacharya-a259664a

Rabsimar Kaur

Content Research 🤯| Brand Manager |Growth Strategist🚀| Enthusiast |

Freelance content writer | Communicator | Social Worker

https://www.linkedin.com/in/rabsimar-kaur-735717194

Vaibhavi Thorve

Freelance Content Writer | SEO Writer |

https://www.linkedin.com/in/vaibhavi-thorve-a552a7206

Fahmida Mohamed MBA, LLM

Culture Transformation | Organizational Effectiveness | Diversity & Inclusion|

People Experience| Motivational Speaker | Co Founder The Trainer|

Youth Development | Host & Moderator

www.linkedin.com/in/fahmida-mohamed-a40763149

Shweta Bhardwaj

World's Most Recommended Astrologer on LinkedIn ||

Reengineering the Spirituality

https://www.linkedin.com/in/predictionsforsuccess

Dr. Kavita Rao

AVP, Branch Banking at Kotak Mahindra Bank

Financial Planning, Wealth Management, Mortgage Lending,

Retirement Planning, Financial Analysis, Financial Accounting,

Financial Advisory, Commercial Lending, Property Management

https://www.linkedin.com/in/dr-kavita-rao-ba21a3121

CA Sarita Mehra Pandey

Founder - Immerge Sculpt Studio II Corporate trainer

- Communication & Confidence coach, Customer effectiveness,

Leadership excellence II Educator II Content Creator

https://www.linkedin.com/in/sarita-immergesculptstudio

Mouna Mukherjee

Intersectional feminist. Majoring in Sociology

https://www.linkedin.com/in/mouna-mukherjee-she-her-663917213

Dr. Shraddha Kulkarni

Director @Panaache Author of Best Seller

Transformation Alchemist Personal Change Catalyst,

LinkedIn Most Powerful Profie 2022

https://www.linkedin.com/in/dr-shraddha-kulkarni-phd-acc-45b49019

Aditi Vaishnav

Digital Marketing Specialist at Samplits || Trainer|| Google certified||SEOspecialist

A Gujrat-based Google Certified Digital Marketing expert. She began her career in this field after graduating. She began as a content writer and then grabbed the opportunities that came her way with grace and hard work. First and foremost, she began her career as a newcomer and had extensive knowledge of digital marketing. Her career development is not limited to our country; she serves her talent in many well-known countries such as Canada and America. She has completed over 250 projects and shares her expertise with newcomers. Her 5-year experience with digital marketing growth qualifies her as a talented SEO expert.

https://www.linkedin.com/in/aditi-vaishnav-566689177

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#TopVoiceonLinkedIn

Editor's Choic

"Top Voice on LinkedIn You Must Follow on LinkedIn in 2022"

https://bit.ly/3NGYteY

#TopVoiceonLinkedIn

@Shweta Bhardwaj

Amazon PCG

Hazardous Effects of Body-Shaming By - Harneet Kour

Hazardous Effects of Body-Shaming

By - Harneet Kour

The other day, I was browsing TV. Suddenly, something piqued my interest. It was a commercial for weight balance pills. I kept the remote to myself and started listening with great interest. Shockingly, what the marketer intended to convey through the ad, left me smouldering with anger.

As per this marketing team, people who do not have this so-called “ ideal body type” or “ the right sizes and numbers” suffer in every aspect of life. They are doomed to be rejected by family, friends, peers and the wider community. They would never get a placement in a reputable company because of their weight regardless of their scores and abilities.

If you are overweight and underweight, you are doomed. Even if you got the job, you could never find a suitable marriage alliance. The freedom to choose what to wear is taken away because of the idea that a fat girl cannot wear a dress well.

You are to become an object and an object of mockery and laughter.

And if you want to save yourself from all these horrific experiences, the only thing that can help you is weight balance pills.

I wanted to sue the company for a marketing strategy that was insensitive and cheap. Have you ever considered what body shaming is all about? It's all about making another person feel humiliated and depressed about their appearance. You may have joked about their appearance or some physical characteristic, but do you know what profound impact you have left on their psyche?

Here are a few hazardous effects of the body-shaming:

Loss of confidence. A person who has been intimidated or humiliated is prone to losing faith. It is understandable that the person feels out of place and finds himself in a shell. The constant pressure of being unable to look "ideal good" hinders confidence. Many adolescents go into a deep depression because they start to question their abilities and existence. They cease to interact with others, cease to participate in co-educational activities and begin to live a lonely life where they hate their being.

Increase in Panic attacks. Because of Body-Shaming, the victim goes through psychological trauma. They have a propensity to develop negative attitudes and perspectives. This excessive negativity in their minds translates into frequent panic crises.

Self-Isolation. A person, in the face of personal humiliation, often goes into isolation. He avoids attending social gatherings and social interactions. He might start developing communication problems, such as fumbling or sweaty palms while talking. Loneliness becomes, at first, an escape and, at last, a refuge.

Developing Unhealthy Eating Habits. If you ask any person suffering from an eating disorder, they recall their constant bullying and body shaming as the trigger for their eating disorder. In our society, there is that particular size and number regarded as "sexy". There is no acceptance of anything lower or higher. Girls in high school are not under as much pressure to get good grades in mathematics or science to maintain their weight and body shape. Young girls don't eat what they love anymore. They starve themselves into weight loss. The result is even more disturbing. What begins with the avoidance of overeating ends with bulimia.

Problems in Intimacy. Here is one impact we talk about the least in our society. A woman hesitates about getting close to a partner. She either avoids or postpones having sex, even if she longs to have it. The whole idea of being sexually satisfied seems a blur idea because she is no longer confident about either her body or what gives her pleasure. You worry about being rejected or humiliated by your partner all the time. The result is immense frustration, self-hatred and marital confrontation.

Suicidal Tendency. According to the medical investigation, bodily shaming can affect anyone. However, adolescents suffering from psychological trauma caused by physical humiliation face a high risk of depression, anxiety and even suicide. They find it unable to cope up with the rejection they constantly face from society because of how they look. Death seems much easier to them than living out their lives as they are. It's not easy to kill yourself. Imagine the pain, agony, disappointment and anguish they face before losing their lives.

Let’s start by educating ourselves and the young generation the importance of respecting each other irrespective of body type. Here, the family has a vital and irreplaceable role.

Parents must spend quality time with their children while observing any negative traits or symptoms removed. Facilitate communication. Make yourself available to your children. Let your child know that you may have disagreements, but you are always appreciative of their thoughts and love them. Do not be judgemental. Help children understand that this is not just about their skin colour, shape and weight. Help them understand the value of healthy living and eating nutritious food.

Life is about more than showing filtered images on social media. It's about loving and appreciating yourself and the people that surround you the way they are. It's about going out and making real friends, eating food you love, dressing up the way you want and if not achieving but at least starting a journey towards your dreams. Follow your passion. Improve your being. Focus on the path.

Love yourself regardless of colour, height or shape!

Harneet Kaur

https://www.portrait-business-woman.com/2022/05/harneet-kour.html

www.anxietyattak.com

WORK FROM HOME JOBS FOR MBA STUDENTS -Ishita Bagga

WORK FROM HOME JOBS FOR MBA STUDENTS

-Ishita Bagga

“Work from home” is a new working concept that emerged after the Covid-19 pandemic spread all over the globe and it resulted in shutting down offices, shops and educational institutions as well. But, to resume the work , a new concept emerged: -”work from home” where all the employees could handle their work from their own place through digital modes. Yes, Digitization plays a very good role here as well. Offices hold meetings through various digital platforms, like Zoom, Google meet, Ms Teams, Webex, etc. Even education has taken a digital route. Professors and teachers use these popular digital platforms and students attend these lectures online and even all the exams were held online during the Covid-19 pandemic period. Now, it has been a trend because of its benefits: -

Better work-life balance: - Remote jobs offer flexible work schedules. Employees can start and end their day as they choose, as long as their work is complete and leads to strong outcomes.This provides a better work-life balance and the employees can also give attention to their personal lives as well.
No need to travel: - You can have the leisure of working anytime anywhere.
Increased productivity and performance: - When you telecommute, you tend to have fewer interruptions, less office politics, a lower noise level, and fewer (or quicker) meetings. Working from home provides employees and employers with the benefit of more time and fewer distractions because there is no commute to contend with, which leads to increased productivity.

Working remotely can give employees the time and environment needed to make better decisions, which ultimately helps in leading a happier and healthier work life.

There are a lot of jobs which can be done from the comfort of your home. Specially for MBA students, there are alot of good opportunities. Some of them are mentioned as follows: -

Social Media marketing:- Social Media Marketing is basically a subset of Digital Marketing. It is beneficial for the brands as it adds a whole new dimension of engagement and reaction from the audience. It includes creating social media posts and posting them on different social media platforms for maximum reach. Sme of the platforms used for this purpose are: - Facebook, Instagram, Youtube, LinkedIn, Twitter, Pinterest, SnapChat, etc.

Email Marketing:- Emails are one of the most effective ways of marketing.Ecommerce sites and retail brands see a lot of success through providing messages regarding special offers and discounts through emails. It adds value to the brand and customers feel that they are a part of the brand. It creates an emotional connection with the audience and hence, is a very successful method of marketing.

Influencer Marketing:- This basically means marketing your brand with the help of influencers, which includes celebrities or authority figures. Most people get influenced by their favourite celebrity and they tend to buy whatever has been promoted by them. This brings traffic towards your brand and is an effective way.

Affiliate Marketing:- Affiliate marketing basically means outsourcing to other individuals or companies who will promote your products in return for a commission.

Content Writing: - It includes creating content such as blogs, articles, multimedia that adds value for your audience. It may also include reports, educational videos etc.

Graphic Designing: - It includes designing posters, social media posts, brochures, logos for the company. These should be attractive to the audience to bring them towards the brand.

SEO:- Search Engine Optimisation is really an important task for brands. Proper keywords and phrases should be used in the content or on the website so that it appears in the relevant search results.

SEM: - Search engine marketing basically aims at filtering the content aptly so that the website appears at the top of the results when someone searches for a particular product or service associated with your brand.

‘Work from home’ as a concept has created many opportunities for everyone and has eased the way of work. What are you waiting for? Go and grab your opportunity now!

Ishita Bagga [PGDM]

Manager Marketing

AirCrews Aviation Pvt. Ltd.

www.AircrewsAviation.com

What is Image Optimization By Jahnavi Singh

What is Image Optimization

By Jahnavi Singh

Images are key for rendering your content more accessible, appealing, and engaging for consumers, but they're also important for SEO. The process of developing and delivering high-quality visuals in the optimal format, size, and resolution to maximize user engagement is known as image optimization. It also entails correctly identifying images so that crawlers can read them and comprehend the context of the page.

Image optimization can be accomplished in a variety of ways, including scaling, caching, and compression. ImageKit is an intelligent Image Optimization programme that uses an intelligent compression method to optimize images. It can dramatically increase the performance of your website when used with a global content delivery network (CDN) for faster delivery.

The Importance of Image Optimization on a Website Images'

Importance in connecting visitors to your items has been demonstrated. Users are more likely to abandon your website if it takes more than 3 seconds to load, which will drastically increase your bounce rate and subsequently influence your conversions.

What is the significance of image optimization?

Here are the solutions: Image optimization increases page load speed, improves SEO rankings, and enhances user experience.

Let's take a closer look at why web image optimization is so important:

Page speed - Nothing beats large, unoptimized graphics for making your website sluggish and clumsy. Users will not wait for your website to load, and optimising your photos will go a long way toward making sure it does.

User experience - When your website takes an eternity to load, your users aren't getting the best experience possible. Your site's visitors expect it to load promptly. By optimising your photos, you may give your consumers a better experience and meet their expectations.

SEO- Image optimization will aid in the ranking of your images in Google image searches, as well as improving the general SEO (search engine optimization) of your website. Additionally, Google's search algorithm considers page speed, and image optimization might help you avoid the organic search penalties that come with a slow website.

Image Optimization's Importance

The following are some of the most important advantages of image optimization:

Improves the page's loading time

Enhances the user experience on the website

It aids in the improvement of a website's SEO rating.

Server memory is saved, and the demand on Server Boost Conversations is reduced.

Improves the page's loading time

The speed of a website is determined by a variety of elements such as the layout, design, and graphics used on the site. Around 65 percent of a website's weight is made up of photos, so if you can properly optimise all of your website's images, you'll see a significant improvement in loading speed.

There are a variety of tools available to test website speed, including:

– PageSpeed Insights by Google – GTmetrix – Pingdom Tool

Enhances the user experience on the website

A website that loads in under two seconds is quite popular with visitors. So, if you can properly optimise all of your website photos while also taking care of other things, you will be able to deliver a better overall user experience.

It aids in the improvement of a website's SEO rating.

Who doesn't want their website to be at the top of the search results? Image optimization can be a useful tool in this situation. A search engine such as Google prefers websites that load quickly. These websites will appear higher in Google's search results.

Reduce the burden on the server by conserving memory.

Server image optimization is also highly effective for reducing unnecessary server load and saving server memory.

For example, suppose you have two identical photos, one of which is 900kb in size and the other is 340kb in size. The second image, on the other hand, will be light on the server and save you bandwidth.

Boost Conversations

Image improvements, as previously mentioned, aid in achieving a higher ranking in search results. It directly implies that your website will be able to attract more visitors and, as a result, more conversions.

According to Kissmetrics, a one-second delay in page load time reduces customer satisfaction by 16%. And if a website takes longer than 3 seconds to load, 40% of consumers will abandon it. As a result, image optimization is critical, particularly for e-commerce websites.

How to optimize your website's photos

1. Select the appropriate image file type

After you've finished creating an image, you'll need to save it as a specific file format. There are numerous options available; here are a few of the more popular:

JPEG - With the exception of any photographs with a transparent backdrop, JPEGs will work for the majority of the images on your site. JPEGs are good since they provide improved image quality and smaller file sizes, but they fall short when it comes to logos and line drawings. Some file data may be lost in the compression of JPEGs; however, the loss is usually not perceptible.

PNG - PNGs are good for images that don't have a lot of color, are transparent, or feature a lot of text. PNGs, on the other hand, will necessitate bigger file sizes.

GIF - GIFs, like JPEGs, may compress photos into smaller file sizes, but their color spectrum is limited, making them unsuitable for most photography. GIFs, on the other hand, are excellent for animation.

TIFF - When it comes to quality, TIFFs reign supreme. However, because they are uncompressed and thus significantly larger, this comes at a cost.

2. When naming your images, use a keyword.

Most people don't give their image file names a second consideration, but it turns out that they matter a lot more than you may think.

Did you aware that Google crawls the names of your photos' files? Make your image names informative and keyword-rich (without being spammy!).

It's a missed SEO chance if you use the default image name, such as dsc1938473.jpg. Choose something like pink-platform-shoes.jpg instead if the image is of a pair of women's shoes, for example.

3. Scale down your images

Large photographs can significantly slow down your website, and having an image that is larger than the maximum size your site allows is completely needless. And, because the majority of consumers won't wait more than three seconds for a website to load, site speed is critical.

Resizing and compressing your photographs (which decreases file size while maintaining image quality) will keep them from slowing down your site.

4. Make the alt image tags more effective.

When images fail to load on your website, the alt image tags, also known as alt attributes, provide a text replacement. Otherwise, images do not appear on your website.

Alt image tags are used by search engines to determine ranking in image searches, as well as a website's overall organic ranking. They're used to tell people with visual impairments what your images are, and they're used by search engines to determine ranking in image searches, as well as a website's overall organic ranking.

To summarize, improving alt image tags is critical. Here are a few guidelines to follow to ensure you get it right:

Similar to when you renamed the image file, use straightforward, descriptive text in your alt image tags.
Include the serial number or model number in the alt image tag if the image is of a product with one.
Include a relevant keyword in your alt picture tag if you can do so naturally. But don't cram too many keywords into your tags.

5. Make good use of attractive images.

Background pictures, borders, spacers, and other decorative images are employed only for aesthetics and do not add any comprehension of the website or content.

Although these graphics can make your website appear a lot nicer, if you're not careful, they can also make it a lot slower.

Always verify the file size of any ornamental images on your website and make sure it's as small as possible. Background graphics, in particular, look wonderful but can be quite huge.

Reduce the size of these photographs as much as possible without losing quality. Cutting out the middle of a backdrop image and making it translucent or a flat color can also help to reduce its size.

Never use alt attributes on your website's ornamental images. There is such as over-optimization, believe it or not, and search engines may penalize you for it.

Jahnavi Singh [PGDM]

Marketing Manager

AirCrews Aviation Pvt. Ltd.

www.AircrewsAviation.com

jahnavisingh@Air-Aviator.com