Top Social Media Marketing Tools for MBA Marketing Professionals

 Top Social Media Marketing Tools for 

MBA Marketing Professionals

By Manisha Rewani

@Facebook

@Instagram

@LinkedIn

@Twitter

@Google+

@Pinterest

@Quora

@Youtube

Facebook

Facebook has 1.56 billion  active users per day. Think about it. That's almost five times the population of the United States, 20% of the world's population ... and counting. So imagine the social impact you can achieve through Facebook in terms of  peer effectiveness, e-commerce transactions, referrals, customer relationships, reputation, brand awareness, and  more (not to mention when combined with other social media platforms). It is not only the number of  people, but also the amount of attention that facebook owns. Globally, the average user spends almost an hour per day on Facebook. Given that the average person sleeps eight hours a day, that means that about 7% of our awakening time is spent scrutinizing social networks.

Instagram

Instagram is the second most used network behind Facebook. The popular visual social media sees over one billion monthly active users and 500 million daily Instagram Stories. Of course, Instagram isn't just for personal use anymore. It is now a global platform for brands to humanize their content, recruit new talent, showcase products and inspire their audiences.

Furthermore, Instagram users are not only active, they are also engaged. About 59% of the platform's active users visit the site daily and spend at least 7 hours a week browsing content and interacting with friends and brands.

Instagram can also help you increase brand awareness and launch new products. Every month, 130 million Instagram users interact with shopping content. Instagram allows you to promote your brand and product in a friendly and authentic way without hard selling to your customers.

LinkedIn

Today LinkedIn is an engaging social network where users can interact, share opinions, connect digitally and improve their professional profile. Additionally, LinkedIn has over 774 million members in more than 200 countries and territories around the world.

LinkedIn serves as a powerful social media platform to connect with professionals and businesses, strengthen brand identity, and engage in business-to-business marketing to promote goods and services. It should be part of any overall social media strategy.

LinkedIn marketing can be an effective means of raising your business profile—if you do it right. Overbearing, “salesy” approaches are generally not well received. Rather, businesses that leverage their industry expertise to prove themselves as thought leaders in their field tend to achieve success

 

Twitter

Twitter has more than 145 million active daily users, Twitter should be a part of your marketing strategy. It’s the most popular social media network, and it’s a Wealth of customer insights and opportunities to build your brand, increase sales and win fans. Almost 500 million tweets sent every day, you need to be strategic and savvy in order to win and hold your audience’s attention.

 

 

 

Google+

Google+ is a social networking platform provided by Google and enjoyed by millions of users. In addition to being a networking platform, it is also a channel to make yourself known by search engines. Your presence on Google+ helps improve the visibility of your local search results.

 

Pinterest

Pinterest is a social networking site that provides a platform for planning, gathering, discussing and sharing ideas, common interests, and redirecting traffic to corporate portals or blogs. It is a visual bookmarking tool that helps you discover and save creative ideas.

Although Pinterest launched nearly 5 years after Facebook and Twitter, it has 100 million active users with 176 million registrations. These numbers show that many people use Pinterest. Business owners around the world can use this website as a tool to drive traffic and build audiences for marketing their business.

 

Quora

When creating a digital marketing strategy, one of the most important parts of any strategy is understanding audience behavior and targeting the right audience. In order to achieve the desired results, it is crucial to determine the user's intent.

We all know Quora as a Q&A site and use it as a great resource for researching and improving campaigns.

It is a highly targeted platform apart from other social media platforms where you have to grab the attention of your potential customers and work hard to convert them.

But in Quora, you'll find a determined audience that is actually looking for those answers, and by providing quality answers, you can easily convert them into paying customers.

 

Youtube

YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, more than half of all marketers (55%) use YouTube as part of their marketing strategy.

A quarter of internet users spend 10 hours or more watching videos, and YouTube has more than two billion active users worldwide. The platform is so extensive that it is accessible in 76 different languages.

Not only is your audience on YouTube, but as the web’s second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to show unique content that viewers can easily watch and share.

YouTube marketing can be an intimidating tool for brands. It combines a strategic principle — SEO — with one of the most resource-intensive forms of media — video. That's why we've created this comprehensive guide for both YouTube pros and beginners.  

Youtube provides services like read along with bookmark it for later, or jump to the section that interests you most.

Manisha Rewani  [MBA]

Manager Mktg

AirCrews Aviation Pvt. Ltd

www.AircrewsAviation.com

How to Go From Ordinary to Extraordinary

How to Go From Ordinary to Extraordinary

To take Ordinary to Extraordinary

Just Go From 

Ordinary  To  Extraordinary

https://bit.ly/3OAnZlB

Raise your Standards. 

You must Raise your Standards. 

Understand Yourself.

Get paid for what you Love to do.

Invest in Lifelong Learning.

Have High Expectations.

Be Financially Independent.

Deal Equally Well with Success and Failure.

Work Smarter not Harder.

Turn your “Shoulds” into “Musts” 

Face your Fears. 

Invest in Yourself. 

Go beyond the bare Minimum.

Don’t do it because everyone else does it. 

Do it because you can do it in a better way than everyone else.

Be vigilant, obsessed, and not satisfied with the ordinary. 

Make no excuses and focus on being better.

Care less about being right, accept the mistakes and be accountable for your work.

Care about others. 

Try donating some time to a charity or even money donations will also work.

Stop discriminating. Appreciate differences and be less selfish. 

Everyone is unique in their own way.

Be a mentor when you have a good hold on something and guide others. 

Don’t limit yourself.

If you don’t know something then be a student and grasp as much as possible. 

Accept the fact you can be on top every time.

Sometimes caring is more important than winning. 

People will remember your good deeds.

Forgiving is Moving On By Jhuma Ahona CW

 Forgiving is Moving On

By Jhuma Ahona CW

“An eye for an eye and a tooth for a tooth “sounds interesting, isn’t it?

Yes, but revenge cannot give you mental peace. In personal life as well as in workplace, we do feel like striking back. But strike back my improving yourself, strike back by being the most successful person. Although it sounds very mechanical since most common people say easy to say hard to do.

Professionally the key to success is to stay motivated by forgiving and forgetting, but not deviating from your focus. In work what your boss said and how your boss said but the focus should not have deviated. Work, work and work till you succeed this is how you should take revenge.

This is the actual way how you forgive and move on. Keep one thing in mind people will keep on talking all you need to do is ignore them. The funniest thing in life is when people start talking about you that means you are reaching the level of success.

Forgiving and moving on does not mean you deviate from your focus and ignore your boss or senior in workplace. This is how you handle and be free and self-motivated in workplace.

But handling personal issues is real difficult at times. Sometimes betrayal in personal life cannot be forgiven. Their lies becomes a difficulty but you can overcome that as well by making yourself strong and not reacting to that . In life silence is also an answer. Focus on yourself, try to do meditation and concentrate in yourself.

Moving on is loving yourself. Falling in love with own self is a unique process of moving on rather than harping on the same issue. Start taking care of yourself and improve yourself physically and mentally. Meditation helps you improve your mental health; yoga also plays a key role. Focus in your work also which will help you develop your esteem. Talk to yourself questioning yourself “what should be done to make yourself the best?”

So revenge is not the answer silence is the best answer.

Jhuma Ahona CW

Appreciation is an Age-Old Parenting Skill By Urvashi Arya #PositiveKids #PositiveParenting #AppreciativeKIds #Parenthood #BehaviouralParents

Appreciation is an Age-Old Parenting Skill

By Urvashi Arya

#PositiveKids

#PositiveParenting

#AppreciativeKIds

#Parenthood

#BehaviouralParents

Do you have a youngster who is constantly vying for your attention? Does their constant need for attention depress and overwhelm you at times? If that's the case, you're not alone. In families, attention-seeking is likely the most common misbehavior.

"Look at me, Mum," and its many permutations, develop a nervous habit that annoys parents. It's great to offer your undivided attention to your children, but there are limits to how much you can provide. Unfortunately, seeking attention becomes a hard-to-break pattern of behavior.

Children who demand attention all of the time are often shunned. Their thinking is that "I am not good enough."

According to Balson, the remedy to discouragement was to enhance the amount of encouragement a kid or young person received.

Encouragement focuses on the processes of improvement, effort, enjoyment, and participation and means "to give heart or courage."

The last of these processes, contribution, is the most powerful. In most cases, children belong to their families in two ways. They are either active members or have a reputation for bad behavior. If a child is known for bad behavior, their usual mode of operation is "If I'm not appreciated, at least they'll know I'm here."

Is it more important to be noticed or to be appreciated? There is no competition. When it comes to making youngsters feel good about themselves, sincere appreciation is the real deal.

Why does gratitude work?

Appreciation is a powerful motivator. Even teens, though their faces may not indicate it, will typically respond to a parent's compliments.

There's a link between appreciation and the elderly brain. Our old brain, often known as our survival brain, is responsible for keeping us secure. Because our safety can only be guaranteed if we are a part of a group, parental admiration helps children feel safe, keeping them from resorting to negative attention-seeking behavior to feel included.

Appreciation is approval taken to the next level.

I admire what you do and express support. Appreciation entails a lot more. It demonstrates how one person's behavior affects another on an emotional level, which has a more significant influence.

Appreciation is an excellent method to influence a child's behavior positively. "Thank you so much for putting away your toys without asking. It makes everything so much easier for me." A child's dopamine (feel-good chemical) response is frequently elicited by this type of comment, which means they are more inclined to repeat the behavior to mimic the experience.

What is the process of appreciation?

When it comes to expressing gratitude, there are four rules to keep in mind:

It has to be meaningful.

For appreciation to be practical, it must be genuine and tied to a specific action.

It should inform the youngster about the emotional consequences of their actions.

Your child should be able to tell that their actions have made you happy, whether through words ("It makes me happy") or nonverbals (a grin, a hug, or a high-five).

It has to be authentic.

You can't fake sincerity with a child or a young person because they are generally good mood detectives.

It's preferable if the variances are minor.

Appreciation isn't a one-size-fits-all kind of thing. Appreciation should be expressed in a manner that is appropriate for the situation and your child. Consider drafting a thank-you message to express your gratitude for something exceptional. Boys prefer personal encouragement over public recognition, so consider when and when you encourage them.

Advantageous side effects

There are numerous advantages to expressing gratitude for specific behavior. A positive parent comment contributes to a healthy, happy family environment. Appreciation may change both the giver and the receiver's moods, and it's a behavior that can be passed down through generations if youngsters practice it. As a result, parent appreciation is a behavior that may be learned at any age.

Urvashi Arya   

Content Writer - Vantage ITeS Consulting | LinkedIn

https://www.portrait-business-woman.com/2022/04/urvashi-arya.html

https://www.anxietyattak.com/2022/04/9-reasons-why-leadership-motivation-is.html

https://www.anxietyattak.com/2022/04/how-can-sip-help-you-become-wealthier.html

https://www.anxietyattak.com/2022/05/the-importance-of-seo-in-digital.html

https://www.anxietyattak.com/2022/05/how-should-you-conduct-mental-health.html

https://www.bestinternationaleducation.com/2022/05/the-first-steps-to-becoming-airline.html

https://bit.ly/3Fz8CH6

https://www.anxietyattak.com/2022/05/four-things-youll-need-to-start-e.html

https://bit.ly/3L9Chbm

https://www.anxietyattak.com/2022/05/common-Blogging-mistakes-to-avoid-by.html

https://www.anxietyattak.com/2022/05/positive-attention-and-your-child-by.html

https://www.anxietyattak.com/2022/05/what-are-strong-families-and-how-do.html

https://www.anxietyattak.com/2022/05/the-basics-of-blogging-by-urvashi-arya.html 

https://www.anxietyattak.com/2022/05/an-overview-of-email-marketing-by.html

https://www.anxietyattak.com/2022/05/are-you-depressed-here-are-some-options.html

https://www.anxietyattak.com/2022/05/investors-should-avoid-these-10.html 

https://www.anxietyattak.com/2022/05/easy-steps-to-successful-investing.html

https://www.anxietyattak.com/2022/06/is-it-possible-to-classify.html

Appreciation is an Age-Old Parenting Skill

By Urvashi Arya

https://bit.ly/3n9awpO 

#PositiveKids

#PositiveParenting

#AppreciativeKIds

#Parenthood

#BehaviouralParents

Fathers Day need to be Celebrated every day, not only for a day in a Year By Urvashi Arya

 Fathers Day need to be Celebrated every day, not only for a day in a Year

By Urvashi Arya

#FatherHood

#positive Parenting

#HelicopterParenting

#StrongSuppoters

#BraveCompanions

Being a father is a crucial role that is rarely acknowledged. Can we take a moment to honor Dad? If you're a father reading this, I want you to know that you're important! Quite a bit. Science and psychology support it, but most importantly, you demonstrate it daily by standing in the gap for your family in this world. Every day you lead, love, provide for, protect, and teach them, you complete the most important responsibility you will ever be given: fatherhood.

I'd like to openly discuss the issues that males confront and offer practical solutions. If you've come this far, it's because you care as much as we do about your family's success. Here are five key attributes a motivated father instills in his children in your honor.

1. Perseverance:

You spark your child's motivation. You never give up on them, no matter how difficult things become. And you keep pushing them to do better, work harder, care more deeply, and achieve their full potential. Our children aspire to please us. "My father gave me the greatest gift somebody could ever give another person: he believed in me," says one of my favorite quotes. — Jim, Coach

2. Moral Compass:

 Is the part of Our moral obligation is to teach our children the difference between good and wrong. We do so by leading by example. We don't just tell them how to live; we model it for them every day. "Start youngsters beginning on the right path, and they will not stray even when they are old," the wise Proverbs advises.

3. Consistency:

As parents, we have little influence over medical issues or chemical imbalances. The presence of and relationship with one's father, on the other hand, is critical to a child's mental health if they are otherwise healthy. 'Daddy troubles' isn't just a slang term. It's true. Never relinquish your power and responsibility as a parent to your children. The wrong things will try to fill the gap that has been left behind. Maintain your composure.

4. Self-control:

You're delivering consequence to activity by filling your natural disciplinary function. Parental discipline is a delicate balancing act of nurturing and order. We establish clear standards, rigorously enforce rules, and instill personal responsibility. We acquired respect not by yelling or bullying but by simply assuring that good and bad actions would have consequences.

5. Assuring Safety:

The world seems enormous in the eyes of a small child. Dad, you're the same way. You're the Man of Steel. We value that position and work hard to earn it every day. Love is the source of all security. Continue to love your family.

Urvashi Arya   

Content Writer - Vantage ITeS Consulting | LinkedIn

https://www.portrait-business-woman.com/2022/04/urvashi-arya.html

https://www.anxietyattak.com/2022/04/9-reasons-why-leadership-motivation-is.html

https://www.anxietyattak.com/2022/04/how-can-sip-help-you-become-wealthier.html

https://www.anxietyattak.com/2022/05/the-importance-of-seo-in-digital.html

https://www.anxietyattak.com/2022/05/how-should-you-conduct-mental-health.html

https://www.bestinternationaleducation.com/2022/05/the-first-steps-to-becoming-airline.html

https://bit.ly/3Fz8CH6

https://www.anxietyattak.com/2022/05/four-things-youll-need-to-start-e.html

https://bit.ly/3L9Chbm

https://www.anxietyattak.com/2022/05/common-Blogging-mistakes-to-avoid-by.html

https://www.anxietyattak.com/2022/05/positive-attention-and-your-child-by.html

https://www.anxietyattak.com/2022/05/what-are-strong-families-and-how-do.html

https://www.anxietyattak.com/2022/05/the-basics-of-blogging-by-urvashi-arya.html 

https://www.anxietyattak.com/2022/05/an-overview-of-email-marketing-by.html

https://www.anxietyattak.com/2022/05/are-you-depressed-here-are-some-options.html

https://www.anxietyattak.com/2022/05/investors-should-avoid-these-10.html 

https://www.anxietyattak.com/2022/05/easy-steps-to-successful-investing.html

https://www.anxietyattak.com/2022/06/is-it-possible-to-classify.html

www.anxietyattak.com

Business Influencer Marketing

Business Influencer Marketing

• #Business Influencer Marketing is not about celebrity status

• #What are Business influencers

• #What is Business Influencer Marketing

• #Why it's useful

• #How it works

In the film, The Matrix, Morpheus the mentor drags Neo from his comfortable existence in a fabricated reality into a gritty existence in the Real World.

Neo is willing, but not all of Morpheus’s crew like what the Real World has on offer.

They would prefer to clamber back into their comfortable old ways, relying on billboards and big shots to tell them what to do and how to live. 

It’s an old movie now, but The Matrix was prescient about one thing: the Real World is better, it’s more trustworthy and it’s built on a foundation of community rather than celebrity.

In the old days of the advertising industry, we used celebrities to endorse brands because people trusted and admired them.

That world lasted many decades, but since social media and the rise of influencers, trust in celebrities has declined rapidly.

The latest research on trust and who influences changes in people’s behaviours demonstrates that we’re more likely to trust an Influencer - with a body of work that demonstrates their expertise - than a random celebrity. 

In Business, influencers tend to be people who have developed expertise in specific industries or activities.

And they share their tips, tricks and templates to help others.

They have a community that is built around that generosity of ideas, and they provide feedback to those who reach out for advice.  

When a Business Influencer has developed their audience to a point that they have won the confidence and credibility that comes with communication about their territory, they become the Morpheus of their expertise.

We Trust them.

We Admire them.

And if they tell us to take the red pill - the one that lets us know what’s happening in the Real World - then we take that red pill, willingly.  

Business influencers have a community that is built around that generosity of ideas, and they provide feedback to those who reach out for advice. 

This is when a Business Influencer can be most useful for a company.

Their audience is, of course, valuable. But they can also advise companies on how best to position a product or a service in a way that’s going to meet market demand.

They frame an understanding of products in a way that will make the most sense for a target customer segment, and they know how best to get engagement with that segment, to achieve what’s needed in a Marketing strategy.

Business Influencer Marketing is the chance that companies have to tap into the connection that these influencers have with their audiences. 

It’s what works in an age when celebrity endorsement is no longer effective.

And it’s much more affordable than celebrity endorsement ever was, anyway.  

You don’t have to be a big company either.

A Business Influencer can help small Businesses and micro-Businesses access and engage audiences in a way that works for both the Influencer and the audience.

The Morpheus for your target segment is out there.

If you want to join the Real World of Marketing, connect with a Business Influencer today.