What is Link Building and Importance Of BackLink By Priya Kesharwani

 What is Link Building and Importance Of BackLink?

By @Priya Kesharwani 


#Link #building #backLinks #websites #awareness #promotion #seo #Linking #HyperLink #blogging

Link building is the process of acquiring HyperLinks from other websites to your own. A HyperLink (usually just called a Link) is a way for users to navigate between pages on the Internet. Search engines use Links to crawl the web. They will crawl the Links between the individual pages on your website, and they will crawl the Links between entire websites.

Not all Links are deliberately built by SEOs or marketers. Many of them will be created for a range of reasons such as a journalist covering a news story and Linking to a source, or a blogger who loves their new coffee machine so much that they Link to the retailer who sold it to them. According to Google, an important part of identifying what pages are relevant and trustworthy is “understanding if other prominent websites Link or refer to the content. “Because of this, it’s important to consider Link building when building an SEO strategy.

Why Is Link Building Important?

Say you have a great piece of content, but your website is fairly new and hasn’t earned much authority yet. Getting Links from other trustworthy websites is a great way to help Google see your site as more authoritative.

BackLinks are essentially votes of confidence for your site.

And because pages with more backLinks often rank higher, it’s essential to:

1. Create high-quality content worth Linking to, and

2. Use Link building strategies to help bring in more backLinks 

Since Link building takes effort, starting the process of Link building sooner rather than later will give you a bigger advantage over competitors and bring great benefits to your website in the long run.

There are many ways to acquire backLinks, including:

1. Guest Blogging

2. Social Media Promotion

3.Manual Outreach

4. Pursuing Competitors’ backLinks

We'll get into specific strategies shortly. 

But keep in mind that backLinks aren't everything—first and foremost, you should focus on creating useful, high-quality content. 

When investigating ways to improve your rank, harnessing the power of Link building can be a challenge for beginners and experienced professionals alike. However, it can be one of your most powerful tools for organic success.

BackLinks have become important for any business that wants to grow.  If you are using the website to promote any business, then you need backLinks in order to get ahead of your competitors.

There are numerous backLink benefits you can experience as a website owner. The most obvious advantages are higher search engine rankings and visibility on Google, Yahoo, and Bing. However, another key advantage of backLinks is referral traffic from other websites, which you should take into consideration during an SEO Link building campaign. When used properly, backLinks can improve your website’s SEO metrics as well as increase brand awareness and revenue.

By getting backLinks, you will surely enjoy better rankings and increased traffic on your site.

Priya Kesharwani [MBA]

Marketing Manager

https://www.portrait-business-woman.com/2022/07/priya-kesharwani.html 

priya.aircrews@gmail.com

https://pa.vcardinfo.com 

aircrews.priya@gmail.com

 


What is Link Building and Importance Of BackLink?
By @Priya Kesharwani  #Link #building #backLinks #websites #awareness #promotion #seo #Linking #HyperLink #blogging

Lesson for Business Leaders

Leadership to Build Great Team and Winning Team https://bit.ly/3IsEmyI
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Why Non Branded MBA Are Under Paid - Why HR of MNC Prefer Hiring Branded MBA’S Sulochana Arora

 Why Non Branded MBA Are Under Paid

- Why HR of MNC Prefer Hiring Branded MBA’S

@Sulochana Arora 


Today the world is all about Brands, People wear Brands, eat Brands, listen to Brands, and they’re constantly telling others about the Brands they love. A strong Brand is critical to generating referrals. You yourself are a Brand in today’s social, corporate & competitive world and Branding differentiate you amongst others. As a Brand, you represent the different Brands you are associated with, in this context, your education.

Talk about a job interview or a business meeting, a major impression of yours gets built basis the reputation of institute you graduated from. Top schools are believed to produce top students. Thus selecting a reputed Brand becomes very crucial while pursuing higher education, especially where students spend tons on their education as this is one of the key factor for their career growth and in the rising tide of expectation, we all are looking for measurable return of investments on our education – in terms of academic qualities, facilities, and most importantly employability.

Talking about employability and career opportunities, MBA is one of the degrees with better career opportunities and salary potential. The degree provides a holistic development of managerial skills through exposure to case studies, teaching, industry training, consultancy and research and interaction with various industry leaders.

 

All these aspects in management education help students to inculcate practical and efficient skillsets required in the industry. When management students enter the corporate arena of the global business environment where challenges faced by organizations are of a dynamic nature, they not only efficiently identify various issues but also come up with best possible solutions to tackle them through their developed skillsets.

 

Why HR of MNC prefer hiring Branded MBA’S


1.Training Critical Thinkers

An MBA can evaluate a company by looking at its financials, but that's not why employers want them. They also ask if the numbers make sense in terms of other realities. The process of earning the degree teaches MBAs to think critically. "That's a vital skill that can help, no matter what happens”

Critical thinking is not a course per se. But this ability is woven into the MBA curriculum, which relies heavily on the case-study approach. This requires students to evaluate business dilemmas and formulate the best plan of action. that's another advantage of MBA training.

2.Professional Problem SolveTraining Critical Thinkers

An MBA can evaluate a company by looking at its financials, They also ask if the numbers make sense in terms of other realities. The process of earning the degree teaches MBAs to think critically. "That's a vital skill that can help, no matter what happens," 

Critical thinking is not a course per se. But this ability is woven into the MBA curriculum, which relies heavily on the case-study approach. This requires students to evaluate business dilemmas and formulate the best plan of action. 

3.Professional Problem Solvers

Those who hires MBAs because they have "professional training in problem solving. They know how to frame problems, ask questions and collect data."

 looks for MBA candidates who are ready to answer more than just stock questions. 

The degree itself is not a guarantee,  "Many MBAs have gaps," . "It comes down to the person" and their accomplishments. For example, if an MBA candidate says, "I lead the team that revised the billing process,"  recruiters dig deeper. If the process improvement didn't yield a result, the candidate may not make the cut. 

Therefore Students Must Understand That:

Respected faculty: These faculty members are known well and respected throughout the industry, frequently manage Directorships at Indian and Global firms and have recently also increased research throughput, improving rankings in Global fora.

 Global Rankings and networks: Alumni networks of IIMs exist outside India, not just for ABCL which are deep-rooted and productive but also for the new IIMs like Kozhikode which also rode the early years of the Global IT boom and has alumni in more countries than Indian states. These networks pull through at the workplace and in personal lives thru the presence of the extended family. Some good Tier 1 institutes like the Jamnalal Institute of Business studies and SP Jain also share these advantages.


Stable and Productive coursework: Many ‘good’ Tier I b schools would survive on a few faculty’s reputations while coursework at the IIMs is de rigueur and topical, even independent of the vagaries of changing faculty cadres especially as a faculty shortage keeps faculty mobile. Recruiters are assured of the quality to expect from the IIMs.

Good Internships: Some MBAs truly believe students are as good as their internship. This is also obvious in the proliferation of PPOs to match recruiter concerns about missing out and validate students’ real-life/industry acumen. Searching for a good internship from any good Tier I b school like FMS or others is not so easy especially if enough internships are not offered on campus.



 

Sulochana Arora [MBA] 

Manager HR  

AirCrews Aviation Pvt. Ltd.

www.AircrewsAviation.com

Sulochana Arora@Air-Aviator.com


#Multinational Corporations   Human Resources  Hiring

#Master of Business Administration Degrees

#Jobs and #Careers Career #Advice

#Recruiting  #Brands and Branding




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Ask for Help If Required to Be a SUCCESSFUL MBA

Shriya Kumari [MBA] 

 Ask for Help If Required to Be a SUCCESSFUL MBA


INTRODUCTION:-

 A Master of Business Administration (MBA; also, Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounting, applied statistics, human resources, business communication, business ethics, business law, strategic management, business strategy, finance, managerial economics, management, entrepreneurship, marketing, supply-chain management, and operations management in a manner most relevant to management analysis and strategy. It originated in the United States in the early 20th century when the country industrialized and companies sought scientific management.

 

MBA candidates work for months, if not years, to be accepted into an MBA programme. If they are enrolled in a programme, however, the stresses of daily life take over, and students have no time to consider how to get the best out of their education. To gain a deeper understanding of how to get started quickly and achieve maximum success in your MBA programme, below are some of the points which you can implement:

 

 

1.               Experimenting with your career is a priority:-

 

You go above and beyond what hiring can deliver in terms of job exploration. You'll have access to top organizations during the hiring process, and they'll try to give you a sense of what it's like to work in various fields and functions. Business school, on the other hand, provides many opportunities to learn about new positions and markets, as well as the opportunity to practice and experiment with the skills needed in a variety of roles.

 

 

2. Take Advantage of the MBA "Card"

Pursuing an MBA gives you an ability that is too often ignored: -

The ability to ask for something on the grounds that you "are an MBA student." You can more easily get informational interviews, obtain data, attend conferences, and open more doors than when you are in the professional world with ulterior motives assumed based on your job title and company. Use this freedom to explore new opportunities, meet new leaders, and figure out what it really is you want to do.

 

3. Find an Activity that Gives you Energy and Make Time to do it Regularly: -

 

Business school is a hectic and stressful time in one's life. It can be particularly exhausting in the first few weeks and months as you meet new people and adapt to a new city or country. In the midst of conflicting priorities for your attention, it's easy to overlook your personal well-being. Setting aside a specific time each week to reflect on myself proved to be extremely beneficial.

 

 

4. You Should Be Yourself

The best advice is to be yourself as soon as possible and the earlier you are, the better the experience will be. You'll be thrust into a new world with a plethora of exciting opportunities. You might find yourself doing things that don't really concern you or help you achieve your objectives. Although it's important to try new things while in business school, you should still stay true to yourself.

So, these are some of the very important key points that may help you know how to succeed in your MBA career.

 

 

Manager HR

Aircrews Aviation Pvt. Ltd.

www.AircrewsAviation.com
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To Build a Successful MBA Career through Networking by Kashish Nagle

To Build a Successful MBA Career through Networking – 

by @Kashish Nagle



Tips and Tricks

The most essential objective of an MBA education is to network feverishly and to get to know as many people as possible. Now, when I say networking, I mean it in the genuine sense and not acquiring contacts for the sole motive of using them. Genuine networking happens when you are truly interested in getting to know the opposite person and looking for ways to help him/her out regardless of personal benefit. Such networking helps in not only professional enrichment but also personal enrichment.

 

My Strategy Consists of 4 Steps:

Target

Connect

Meet-Up

Follow-Up

Target                                              

                    

Find sources that will help you to identify your targets.


 

It is essential to create a list with your targets, but how do you contact someone if you do not know their name? Identify the networks that the target contacts may be located in. By identifying the relevant networks regarding your final goal, you will determine “the sources” where you can find who you are looking for.

 

Try to use different tools to list these networks.

 

Here are some examples:

1. Google

2. LinkedIn

3. Facebook

4. Twitter

5. Blogs (preferably specialized) such as Medium

6. Articles

7. Interview

8. Personal websites

 

Connect

Contact your targets either via email or during an event.

 

You now have a list of targets. It is time to contact them! You may want to consider multiple strategies such as:

1. Direct email

2. Meet as a business event

3. Direct message through a social network.

Feel free to use the method you are the most comfortable with. I recommend the first 2 methods as the last one could be perceived as “intrusive”, more specifically if, for example, you connect via Facebook.

Meet

Prepare your goals, questions and your story.

1.     Define your goal: why do you want to meet your target? To learn from their experience? To know more about the company/industry? etc.

2. Prepare questions: I usually structure an informal meeting in three parts:

a. Get to know the target: experience, position, education and professional background, etc.

b. Learn more about the company and its industry.

c. The reason why you are in front of your contact: recruiting plan of     the company, profiles and positions the company is looking to fill, other contacts they can introduce you to, etc.

3. Know your target and yourself: I refer to Step 2 Connect, listed above.


Note that the first 2 steps are essential to break the ice and benefit from the experiences of your contact.

The more you give, the more you receive!

 

Follow up

1. How did you first contact your person of interest, i.e. social network, cold call, event, etc.?

2. When and where did you meet your target?

3. What do you remember from the meeting?

Write down everything, any details you captured, even the number of children. This information can be useful when you meet this individual again: “How are your children doing?”, “How was your last trip?” etc.

4. What are the next steps? Do you plan to contact the target back? Did you both agree on meeting again?

5. Contact details: Name of the company, email address, etc.

  Kashish Nagle [MBA]

Marketing Manager

Kashish.Aircrews@gmail.com
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