Will It is Successful if you do an MBA from an Average College by Rumana Maner

Will It is Successful if you do an MBA from an Average College

 @Rumana Maner

Master of Business Administration

A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounting, applied statistics, human resources, business communication, business ethics, business law, strategic management, business strategy, finance, managerial economics, management, entrepreneurship, marketing, supply-chain management, and operations management in a manner most relevant to management analysis and strategy. It originated in the United States in the early 20th century when the country industrialised and companies sought scientific management.

Some programs also include elective courses and concentrations for further study in a particular area, for example, accounting, finance, marketing, and human resources, but an MBA is intended to be a generalised program. MBA programs in the United States typically require completing about forty to sixty credits (sixty to ninety in a quarter system), much higher than the thirty credits (thirty-six to forty-five in a quarter system) typically required for degrees that cover some of the same material such as the Master of Economics, Master of Finance, Master of Accountancy, Master of Science in Marketing and Master of Science in Management.

The MBA is a terminal degree, and a professional degree. Accreditation bodies specifically for MBA programs ensure consistency and quality of education. Business schools in many countries offer programs tailored to full-time, part-time, executive (abridged coursework typically occurring on nights or weekends) and distance learning students, many with specialised concentrations.

 

Doing an MBA should be considered as a professional choice, consider the following:

1.    Why do you want to do MBA it's 2 years investment along with high level of capital investment

2.    There are more MBA college than primary schools in our country so be careful what you choose

3.    Subjects taught under MBA are pretty good which will expose you to business if that's the case you can do an MBA from a decent college and put an effort to learn from your mind.

4.    It's all about your attitude MBA is not a sure shot route for great job but this does give you a better perspective to what's happening around you

5.    If you have a work experience prior to MBA you will get a better understanding of what professors are talking about and you will be able to relate to the same

6.    Don't do MBA just because your peer is doing it it's take a lot of effort to be a successful MBA grad, as it's not always about college you choose it's your attitude that counts

7.    If you decide to pursue an MBA then invest some time to prepare yourself to be a successful student and read, listen and learn.

 

Is it necessary to grab top MBA colleges to succeed in life?

 

   If a degree from a top B-school in India could have been a sole measure of a successful career, then there wouldn’t have been any unsuccessful people around. There is no substitute for hard work, commitment, and dedication and whether you graduate from a Best B-school in India or not, if you have remained focused on your dream, success will come running to you. Most of us will identify ourselves with the character of Aamir Khan in 3 Idiots. There was a famous dialogue in the movie which stole our hearts and it too meant that do not run behind success, do what you want to and success will come running to you. There have been many classic examples of superb failures in life who despite having graduated from the best B-school in India across the globe failed to make their mark in the business world because they didn’t have the business acumen. A tag from a top B-school in India will add oodles of weight to your resume and land you with a heavy paycheck in your first job. But what happens after that is all determined by how you work and how you understand business.

 

Is an MBA from a top B school the only solution for success?

 

            Having cited some advantages of graduating from a top B-school in India, it would be grossly unfair to undermine the potential that the other institutes across the country hold. Well, there is no shortcut to success and if you think an MBA degree from a fancy college is all that is required for a successful career then you are highly mistaken. Did Bill Gates go to any best B-school to learn the managerial skills or did Sachin Tendulkar spend hours reading the books instead of practising on the field? There is no single definition of what success is and how it can be achieved. Doing an MBA from an average institute can take you places and on the other hand even getting a degree from one of the most sought-after colleges can land you nowhere. It all narrows down on your hard work, perseverance, commitment, knowledge, and strength. Even if the initial paycheck has fewer zeros on the right but ensures you a sustainable and long-term career, what is wrong in sticking to it and working towards the larger picture? Students who come from not very best B-schools understand how tough it has been for them to get at a particular position and thus they don’t just let it go off easily. When life throws lemons at you, the art of making lemonade always helps and that is the secret behind being successful. Cribbing over the fact that you haven’t got into the best B-school in India is of no use, but working hard and capitalising on the circumstances you are in right now can help and this will frame a path on which you should tread on. 

Success doesn’t come along with the brand or the legacy you carry. It comes with your dedication and commitment. The more focused you are in achieving your goals, the better will be your growth irrespective of whether you have an MBA degree from a top-notch college or not. Have faith in yourself, remain focused in your life and you will be able to rub your hands over the word SUCCESS!

How is life after an MBA from an above average B school?

It will be highly dependent on what is the economic scenario and the job scenario when you graduate. The first job will be dependent on that. During good times even an average school can land you in a good place. But during bad times, you might have to struggle a bit. But from what we have seen, above average colleges you will face less difficulties in landing a job at least.

However, having said that, if you work hard and keep working towards your end goal be it consulting, finance or anything, you can definitely get there. We have seen people who do MBA from Thapar (which we would say is below average) get into Bain after 2 years of work-ex. So, you might face some hurdles at the start of your career even if you do from an average or below average college, but if you show you had work you can reach where you want to.

After 2–3 years of work-ex post MBA it won’t matter much where you did it from. But what will matter is how well you did in your job and how much you learnt there.

The Colleges never decide your future. If the colleges would decide your future, then Bill Gates, Jamsetji Tata, Dhirubhai Ambani, Sachin Tendulkar would have never been successful in their own field.

So, the Brand of College doesn’t matter; hard work and dedication is what matters.

Dhirubhai Ambani

An Indian business tycoon who founded Reliance Industries.

Education Background-Matriculation

            Jamsetji Tata

An Indian pioneer industrialist who founded the Tata Group, India's biggest conglomerate company.

Education Background- Graduated from Elphinstone College

               Bill Gates

An American business magnate, software developer, investor, author, and philanthropist.

Education Background-Harvard University (dropped out)

  

 By

@Rumana Maner HR Manager

manerrumana@gmail.com

rumana.aircrews@gmail.com

 

    

                                                   

 

MARKETING PLANNING By Surabhi Chourasia

 MARKETING PLANNING

                                                                                                                                      By Surabhi Chourasia

A marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month.

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business.

A marketing plan includes:

• An overview of your business’s marketing and advertising goals

• A description of your business’s current marketing position

• A timeline of when tasks within your strategy will be completed

• Key performance indicators (KPIs) you will be tracking

• A description of your business’s target market and customer needs

Marketing plan vs. marketing strategy

Although often used interchangeably, the terms “marketing plan” and “marketing strategy” do have some differences.

Simply speaking, a marketing strategy presents what the business will do in order to reach a certain goal. A marketing plan outlines the specific daily, weekly, monthly or yearly activities that the marketing strategy calls for.

Purpose of a Marketing Plan

The purpose of a marketing plan includes the following:

• To clearly define the marketing objectives of the business that align with the corporate mission and vision of the organization. The marketing objectives indicate where the organization wishes to be at any specific period in the future.

• The marketing plan usually assists in the growth of the business by stating appropriate marketing strategies, such as plans for increasing the customer base.

• State and review the marketing mix in terms of the 8Ps of marketing – Product, Price, Place, Promotion, People, Process, Physical Evidence, and Performance.

• Strategies to increase market share, enter new niche markets, and increase brand awareness are also encompassed within the marketing plan.

• The marketing plan will contain a detailed budget for the funds and resources required to carry out activities indicated in the marketing plan.

• The assignment of tasks and responsibilities of marketing activities is well enunciated in the marketing plan.

• A marketing plan integrates business functions to operate with consistency – notably sales, production, finance, human resources, and marketing.

Structure of a Marketing Plan

The structure of a marketing plan can include the following sections:

Marketing Plan Objectives

Marketing planning outlines the expected outcome of the marketing plan with clear, concise, realistic, and attainable objectives. It contains specific targets and time frames.

Market Research – Market Analysis/Consumer Analysis

Market analysis includes topics such as market definition, market size, industry structure, market share and trends, and competitor analysis. Consumer analysis includes the target market demographics and what influences their buying decisions – e.g., loyalty, motivation, and expectations.

Target Market

This defines the target customers by their demographic profile, such as gender, race, age, and psychographic profile, such as their interests. This will assist in the correct marketing mix for the target market segments.

Marketing Strategy

The marketing strategy section covers actual strategies to be included according to the marketing mix. The strategy centers on the 8Ps of marketing. However, firms are also at liberty to use the traditional 4 P’s of marketing – product, price, place, and promotion. The 8 P’s are illustrated below.

The correct marketing mix is determined by the target market. The most expensive options are advertising, sales promotions, and PR campaigns. Networking and referrals are less costly.

Marketers also need to pay attention to digital marketing strategies that make use of technology to reach a wider market and have also proven to be cost-effective.

Digital marketing channels, which became popular in the early 21st century, may eventually overtake traditional marketing methods. Digital marketing encompasses trending methods, such as the use of social media for business.

Marketing Budget

The marketing budget or projection outlines the budgeted expenditure for the marketing activities documented in the marketing plan. The marketing budget consists of revenues and costs stated in the marketing plan in one document.

The effectiveness of the marketing plan depends on the budget allocated for marketing expenditure. The cost of marketing should be able to make the company break even and make profits. 

Surabhi Chourasia (MBA)

Marketing manager

surbhichourasiya5@gmail.com 

 

Follow your Interest to be Successful MBA Manisha Rewani

 Follow Your Interest to be a Successful MBA

@Manisha Rewani  

The best way to become successful in an MBA is to follow your interests. Interest is a powerful psychological state. It makes us feel energetic and excited, fully engaged and focused. Our brains work better if we have Interest in a particular industry or type of work may be the deciding factor for some – and for good reason – pursuing a career choice based on interests can lead to personal satisfaction and professional success. 

Some of  people become disappointed in the preliminary stages because they are not interested in the task they are doing. The idea is that the key to finding a great career is to identify your greatest interest – “your passion” – and pursue a career involving that interest. 

If enthusiasm and passion are present, people tend to be more resilient when encountering obstacles. People who are passionate about what they do, rather than just "in it for the money," tend to be people who have more positive outlooks and can overcome difficulty through problem-solving. Also, the more passionate someone is about their job, the more inclined they are to work hard on self-improvement, increasing their chances of success. 

Manisha Rewani  [MBA]

Manager Mktg

AirCrews Aviation Pvt. Ltd

www.AircrewsAviation.com

Basic Features of Marketing Plan by Manisha Rewani

 Basic Features of Marketing Plan

A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given period. Marketing plans can include different marketing strategies for various marketing teams across the company, all working toward the same business goals.

• Goals

You need to set goals for your business marketing plan that relate to your key performance indicators (aka “KPIs”). Create a timeline that links goals, strategies, and tactics to help you stay on track. A budget for your marketing expenses should be based on your revenue goals and also tied to this timeline. Learn more about setting inbound marketing goals here.

• Define Your Buyer Personas.

A buyer persona is a description of who you want to attract. This can include age, sex, location, family size, and job title. Each buyer persona should directly reflect your business's current and potential customers. Therefore, all business leaders must agree on your buyer personas.

• Competitive Analysis

Part of marketing is knowing whom you're marketing against. Research the key players in your industry and consider profiling each one.

Keep in mind not every competitor will pose the same challenges to your business. For example, while one competitor might be ranking highly on search engines for keywords you want your website to rank for, another competitor might have a heavy footprint on a social network where you plan to launch an account.

• Pricing Strategy

Your pricing strategy will rely on a few different things. The starting price depends on the costs of production: material, labor, and overhead. Your brand position, buyer persona, and promotional strategy all play into your pricing strategy. Your buyer persona and brand positioning will help decide whether or not, and to what degree, you should price below or above the competition. Your revenue and business goals, along with your SWOT and competitive analysis and your brand’s positioning will influence the pricing strategy you choose.

• Positioning

Your brand’s position is what makes it unique and different about your product versus other products in the same category (or “neighborhood” as we like to call it). The more unique and differentiated your brand’s position — the easier it is for your brand to stand out in your potential customers’ minds (the neighborhood). Your SWOT analysis and the competitive analysis will help you refine your positioning.

• Promotional Plans

When you think of marketing, this is probably the part that comes to mind the most, but without the other pieces in place, you may set yourself up for failure. A broad description of promotional activities includes advertising, sales promotion, public relations, and personal selling.

Manisha Rewani  [MBA]

Manager Mktg

AirCrews Aviation Pvt. Ltd

www.AircrewsAviation.com

Top 10 Websites Management Professional must Use by Priya Kesharwani

Top 10 Websites Management Professional must Use

by @Priya Kesharwani

1. Instagram

Instagram is a photo and video sharing social networking service. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre approved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed.

2. Facebook

Facebook is an online social media and social networking service. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any other users who have agreed to be their "friend" or, with different privacy settings, publicly.

3. Coursera

Coursera provides massive open online courses across a plethora of topics in association with some of the best universities and organisations in the world. They have a mix of free and paid courses that offer the highest quality of education to enrolled students.

4. Wikipedia

There's probably not a single internet user who hasn't landed on a Wikipedia page at least once. But, because we only visit a Wiki page when we're looking for something specific, we forget the magnitude of the site as an information hub. It has detailed information on virtually every topic you can imagine and its main page lists the day's news, interesting facts, featured articles, and an ‘on this day’ feature that makes for good reading.

5. Quora

A question-and-answer site that relies on its vast user base to ask queries and provide answers, Quora is good place to find out something new, find solutions to your problems, or answer someone else's queries.

 

6. ZenPen

A minimalist writing tool that eliminates all distractions and allows you to focus only on writing. It has a few necessary features — you can add URL links and change the text to bold and italic — but nothing else.

7. LinkedIn

The world's most popular social network for working professionals, LinkedIn is one platform where you should definitely establish a strong presence if you haven't already done so.

8. SquareSpace

Having a personal website or a blog can be invaluable for professionals today. SquareSpace is an easy to use website builder, hosting service, and domain name registrar where you can create your own website or blog in a few minutes.

9. WordPress

WordPress is the most popular website management and blogging platform on the web with over 60 million websites benefitting from its services. A free and open-source content management system (CMS), WordPress is the best place to go if you can quickly set up a website or blog.

10. Glassdoor

Find jobs, read company reviews, get salary estimates, discover interview tips and more at this indispensable site for working professionals. And since they source information from employees, their data is accurate and trustworthy.

             

     Good Websites for MBA Professionals

1. Google Drive

Like collaboration? Invite as many people as you want to contribute to your docs (spreadsheets, presentations, or even surveys), or set them to private so they’re just yours.

2. Coffitivity

What is it about a coffee shop that gives you such laser focus? Coffitivity streams the background noises of a coffee shop so you can get your creativity A-game on.

3. Remember the Milk

A to-do list manager with several key bonuses: You can sync it with your all your devices, share tasks with others, and get email or text reminders of things you need to get done

4. Wunderlist

Wunderlist is the ultimate to-do list manager for your professional and personal life.

5. HabitBull

Forming a new habit isn’t easy, so HabitBull helps you keep track to make it a little bit easier.

6. Evernote

Evernote helps you remember everything using text, photo or audio notes, and clippings of websites.

7. Pocket

Don’t have time to read that great post your friend just put on Twitter? Send it to Pocket where you’ll be able to read it later—even offline on your phone while you’re commuting home.

8. Codecademy

Codecademy breaks down learning to code into small, manageable lessons, so you don’t need hours to get started. Even better news? It’s free

9. Pinterest

Don’t count Pinterest out if you’re not planning your wedding—there are endless creative possibilities to browse and discover. Get inspired by anything from tech and gadgets to travel destinations

10. Meetup

The perfect site for anyone looking to expand their network and meet people who they actually have something in common with.

Priya Kesharwani [MBA]

Marketing Manager

https://www.portrait-business-woman.com/2022/07/priya-kesharwani.html 

priya.aircrews@gmail.com

https://pa.vcardinfo.com 

aircrews.priya@gmail.com

#websites #socialsites #awareness #promotion #professional

#management #advertising #share #media #like #comment

How do I Enhance My Writing Skills? by Harneet Kour

How do I Enhance My Writing Skills? 

by

@Harneet Kour

#contentwriter #writingskills #writing #writers #grammar

Are you a wordsmith with words? Unfortunately, being a content author is not simply about playing with words. You must develop competencies and master them. Knowing the fundamentals of language will not let you last in this profession.  I don't mean to discourage you—one thing you need to remember as a writer is that there is no saturation scope. You need to develop your writing knowledge and skills on a day-to-day basis. 

Writing content is a large enterprise. It encompasses a range of industries and niches. You can choose to write articles, blogs, scenarios, interviews, newsletters, mock-ups and much more. 

I have tips for enhancing your content writing skills to help you build a reputation.

• 1. Write Every Day. 

Practice, Practice & More Practice. The basic rule of improvisation in your ability to write content is to practice. Do not stand idly by and wait for a project/assignment. Just Write! You can write anything you want. Consider any social program, hobbies, sports, movies, fashion or whatever you find interesting. Write about it. Various online posts may help you move forward with your writing. Work out a writing calendar. Indicate a specific time and objective in writing a particular number of words. This will not only enhance your writing skills but your grammar and punctuation skills as well.

• Keep It Simple. 

The two most common mistakes writers make are.

- Write too many words into a sentence.

- Use complex language. 

If you write too many words in one sentence, your content becomes complex and blurry. The message is usually lost. 

When using complex vocabulary, it does not appeal to the broader audience. It gives a sense of reading a thesis in place of a post or article. Soon, the reader wears out or gets bored and abandons reading in the middle or before that. Remember to make content simple, short and precise. The vocabulary must be understandable, with the proper terminology and a clear message.

• Keep Your Readers In Mind. 

Not sure what your readers would like to read? Browse the content on the Internet. Read everything. Well, almost! The longer you read, the better you will understand what readers look forward to reading. 

This will provide you with information not only on what is happening on a global scale but also on current writing conventions. This is extremely important for each author. Understand the techniques used and how they have improved from simple writing to exciting content.

Check Grammar. 

You can never compromise on grammar. All your content's value depends on the Grammar part. You could have made a simple error, but it will eventually give a very negative impression to your readers. If you're starting, get an editor. Many applications are of great value. These applications can identify your errors and even assist you in correcting them with appropriate choices. Find an application for yourself. Identify the areas of most significant mistakes. Start working on that. Practice this for improvisation. 

And yes, never seek out your mistakes while writing. You'll be blank. Just focus on writing. Think about how to formulate your ideas and organise sentences. Once you have finished writing the content, could you read it? You will find errors which you should correct without losing your vision.

• Proofread Your Content

This is the most critical stage in content development. Read the content at least twice or three times. You will find minor errors, such as misspelling, punctuation, or even capitalisation, that you would not have noticed otherwise. Moreover, the more you read, the more you will understand what message your content is conveying to your readers. 

Many authors, after researching and writing for long hours, skip this step. I'm afraid you can't afford to overlook the proofreading. I understand writing can be tedious, and you may not want to read your content at the time. Take a few minutes. Grab a drink or take a stroll in your workspace or room. After 10-15 minutes, return to your laptop and read with a fresh spirit. You will soon find mistakes to correct or even ideas to improve your content's structure. There will undoubtedly be the possibility of adding or editing something. Once you reread your content, it's all ready to be posted for readers to read. Proofreading must be patient. It takes time. Develop competency to help you improve your writing.

Give yourself time to write. Feel neither hesitation nor fear while writing. Give yourself and your editorial skills time to develop and improvise. Learn various related competencies. Never think enough has been learned. And if you realise you're making too many mistakes or missing something, don't be disheartened. Do not give up. Relax! There's nothing wrong with making mistakes. Could you make a note of it? Learn from them, slow and steady. 

Rome has not been Built Overnight.

Harneet Kour

#contentwriter #writingskills #writing #writers #grammar

Self-Help Writing, Content Writing, Skills,, Writing Advice, Writing, Self-Improvement, Personal Question, Writing Skills, Creating Writing Advice, Creative Writing, English language,